Based on this product's specifications, here are some alternatives and similar models
Starter rope NAC 4.0 mm x 100 m for small engines and power tools
Summary description:
NAC starter rope, diameter 4.0 mm and length 100 m, designed for use in recoil starters of small engines and handheld power equipment. The product provides a long continuous supply of replacement starter cord suitable for repair and maintenance of lawn mowers, chainsaws, trimmers and other petrol or small gasoline engines that use 4.0 mm starter line.