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header-product Television Philips 77OLED810/12 77" 4K Ultra HD OLED 3840 x 2160
2,733.99 €

Television Philips 77OLED810/12 77" 4K Ultra HD OLED 3840 x 2160

Television Philips 77OLED810/12 Photo 1
Television Philips 77OLED810/12 Photo 2
Television Philips 77OLED810/12 Photo 1
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Television Philips 77OLED810/12 77" 4K Ultra HD OLED 3840 x 2160

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Short description

The Philips 77OLED810/12 is a Smart TV featuring a 77-inch OLED display with a resolution of 3840 x 2160 pixels. It supports 4K Ultra HD and offers Perfect Natural Motion technology for smooth visuals. With a native aspect ratio of 16:9, it is compatible with various digital signal formats including DVB-C, DVB-S, DVB-S2, DVB-T, and DVB-T2. Connectivity options include Wi-Fi and Ethernet LAN, all in a sleek black design.
Available at price 2,733.99 €: 1 pcs.
Total available for order: 2 pcs.
Warranty: 2 Years
SKU: 11545529
delivery
to the Customer Service Center at Kengaraga 2b, Riga
06.07.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
06.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
09.07.2026 {{selectedOffer.courierDeliveryString}}
From 53.99 € (Weight: 55.00 kg)
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Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities
36 months installment: from 75.94 euros per month
Leasing for legal entities: from 95.14 euros per month
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Product information

Description

Immerse yourself in what you love with Ambilight TV. This Ambilight TV features integrated LEDs on the back that react to on-screen content, creating a halo of coloured light that enhances perceived screen size and deepens immersion in sports, films, music and games. The bright OLED panel delivers lifelike images with deep blacks, wide viewing angles and automatic compensation for changes in ambient lighting. Built-in support for major HDR formats further improves contrast and colour fidelity.

Advantages

The combination of Bright OLED and the P5 processor with AI produces realistic detail, rich colour and smooth motion across all content. Ambilight extends the viewing experience beyond the screen while Dolby Vision, Dolby Atmos and DTS:X provide cinematic picture and immersive spatial sound. The IntelliSound engine uses AI to optimise audio for speech, music and movies, with manual presets and customisation available. Google TV centralises apps and subscriptions and offers personalised recommendations. Gaming features include HDMI 2.1, 120 Hz native refresh rate, ultra-low input lag, Game Bar 2.0 and 144 Hz VRR via HDMI for compatible PC setups. The TV also supports Matter for smart home integration, voice assistants including Google Assistant and Alexa, and Apple AirPlay.

Key specifications

  • Display type: Bright OLED panel with wide viewing angles
  • Processor: Philips P5 engine with AI image processing
  • HDR: Supports all major HDR formats including Dolby Vision
  • Audio: Dolby Atmos and DTS:X compatible; IntelliSound engine with AI optimisation
  • Gaming: HDMI 2.1, 120 Hz native refresh rate, ultra-low input lag, Game Bar 2.0, 144 Hz VRR via HDMI
  • Smart platform: Google TV with app aggregation and personalised suggestions
  • Connectivity: Matter smart home compatibility, voice assistant support, Apple AirPlay, Bluetooth controller support
  • Design and extras: Ambilight rear LEDs, bezel-free design, wireless-recharging remote with motion-activated backlight
  • Packaging: FSC-certified recycled cardboard and recycled-paper inserts

How to use

Place the TV on a suitable stand or wall-mount it according to the manufacturer’s instructions, ensuring clearance for the rear Ambilight LEDs. Connect your sources via HDMI, enable Google TV during initial setup and sign in to your accounts to access apps and personalised recommendations. Use the remote to adjust picture and sound presets or allow the P5 and IntelliSound engines to optimise settings automatically. For gaming, connect a compatible console or PC via HDMI 2.1 and enable the desired refresh rate and VRR options in the TV menus. Integrate the TV into your smart home using Matter, and link preferred voice assistants or AirPlay devices for hands-free control and streaming.

Recommendations

For best results, place the TV where ambient light can be controlled to maximise OLED contrast and enable Ambilight for enhanced immersion. When gaming competitively, use wired controllers and check that HDMI cables support 48 Gbps bandwidth for full HDMI 2.1 features. Keep the remote charged and position smart-home devices for reliable Matter communication.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
77 "
Display diagonal (metric):
194 cm
HD type:
4K Ultra HD
Display technology:
OLED
Display resolution:
3840 x 2160
Operating system installed:
Google TV
Wi-Fi:
Yes
Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.
F
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
134 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
141 kWh
Product colour:
Black
All features
HDCP version:
2.3
Philips technologies (AV/TV):
3 Sided Ambilight, Ambilight, Works With Google Assistant

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
77 "
Display diagonal (metric):
194 cm
HD type:
4K Ultra HD
Display technology:
OLED
Display resolution:
3840 x 2160
Screen shape:
Flat
Supported graphics resolutions:
1920 x 1080 (HD 1080), 2560 x 1440, 3840 x 2160
Supported video modes:
576p, 720p
Motion interpolation technology:
Perfect Natural Motion
Native refresh rate:
144 Hz
Native aspect ratio:
16:9
Hybrid Log-Gamma (HLG):
Yes

Smart TV

Smart TV:
Yes
Internet TV:
No
Operating system installed:
Google TV
Operating system version:
2025
Video apps:
Amazon Prime Video, Apple TV, Disney+, Netflix, YouTube
Apple AirPlay 2 support:
Yes
Smart modes:
Filmmaker, Game
Hybrid Broadcast Broadband TV (HbbTV):
Yes
Screen mirroring:
No

Ports & interfaces

HDMI version:
2.1
HDMI ports quantity:
4
USB 2.0 ports quantity:
2
Ethernet LAN (RJ-45) ports:
1
PC in (D-Sub):
No
Digital audio optical out:
1
Headphone outputs:
1
RF ports quantity:
1
HDCP:
Yes
Common interface Plus (CI+):
No
Audio Return Channel (ARC):
Yes
Consumer Electronics Control (CEC):
EasyLink

Network

Wi-Fi:
Yes
Wi-Fi standards:
Wi-Fi 6 (802.11ax)
Ethernet LAN:
Yes
Bluetooth:
Yes
Miracast:
No
Bluetooth version:
5.2

Audio

Enhanced Audio Return Channel (eARC):
Yes
Audio system:
IntelliSound
Audio decoders:
DTS:X, Dolby Atmos, Dolby Digital
RMS rated power:
40 W
Subwoofer RMS power:
30 W
Audio output channels:
2.1
Number of speakers:
4
Sound modes:
Cinema, Game

TV tuner

Tuner type:
Digital
Digital signal format system:
DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2, DVB-T2 HD

Technical details

Processor:
P5 AI Intelligent Gen 8
Sound technology:
Dolby Atmos
HEVC support:
Yes
Expanded Polystyrene (EPS) packaging weight:
2019 g

Power

Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.
F
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
134 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
141 kWh
Power consumption (standby):
2 W
AC input frequency:
50/60
AC input voltage:
100 - 240
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.
A to G
Energy saving mode:
Yes

Design

Product colour:
Black
Panel mounting interface:
400 x 300
Signal strength indication:
Yes
VESA mounting:
Yes
Stand type:
Legs stand
Introduction year:
2025

Thin Client

User memory:
32 GB

Other features

Picture enhancement:
Auto Film and Filmmaker Mode, Calman, Calman Autocal Ready and Manual Calibration, Crystal Clear, ECO, Film-maker mode, Game, Home Cinema, MEMC / FRC Embedded, Micro Dimming Perfect, Monitor, Personal, Perfect Natural Motion
IR pass-through:
Yes
Bandwidth:
48 GHz
Picture mode:
Auto Film and Filmmaker Mode, Calman, Calman Autocal Ready and Manual Calibration, Crystal Clear, ECO, Filmmaker mode, Game, Home Cinema, MEMC / FRC Embedded, Micro Dimming Perfect, Monitor, Personal, Perfect Natural Motion
Stand weight:
500 g
Country of origin:
Poland
Sound enhancement technology:
A.I. EQ, AI mode, AVL Mode, Clear Dialogue Dialogue, Dolby Media Intelligence, Dolby Atmos®, Entertainment, Hearing Profile, Music, Night mode, Original, Personal, Spatial Music
Stand:
Metal satin chrome soap bar arch stand
Aerial input:
Downfiring
HDMI:
Yes
Light sensor:
Yes
Voice control:
Yes
Smart TV applications:
Disney+, HBO, Netflix, YouTube, Amazon Prime Video, BBC iPlayer, NFT-app
DVB-T2 tuner:
Yes

Performance

Teletext:
1000 pages
Teletext standards:
Hyper-text
Subtitle formats supported:
ASS, SMI, SRT, SSA, SUB, TXT
Game mode:
Yes
USB playback:
No
USB recording:
No
NVIDIA G-SYNC:
Yes
AMD FreeSync:
Yes
High Dynamic Range (HDR) supported:
Yes
Dolby Vision:
Yes
High Dynamic Range (HDR) technology:
Dolby Vision, Filmmaker Mode, High Dynamic Range 10 (HDR10), High Dynamic Range 10+ Adaptive (HDR10 Plus Adaptive), Hybrid Log-Gamma (HLG)
NVIDIA G-SYNC type:
G-SYNC Compatible
AMD FreeSync type:
FreeSync Premium
Game features:
Auto Low Latency Mode (ALLM), HGiG, Variable Refresh Rate (VRR)
Calman Ready:
Yes

Weight & dimensions

Stand width:
801 mm
Width (with stand):
1723 mm
Height (with stand):
1059 mm
Depth (with stand):
316 mm
Weight (without stand):
35500 g
Height (without stand):
991 mm
Width (without stand):
1723 mm
Depth (without stand):
79 mm
Weight (with stand):
36000 g

Management features

Electronic Programme Guide (EPG):
Yes
Sleep timer:
Yes
Auto power off:
Yes
Parental control:
Yes
ECO mode:
Yes
Programming period:
8 day(s)
Picture mute (for radio):
Yes
Works with Amazon Alexa:
Yes
Works with the Google Assistant:
Yes
Works with Samsung Bixby:
No

Packaging data

Package weight:
45100 g
Package depth:
200 mm
Package height:
1170 mm
Package width:
1950 mm
Package type:
Box
Package weight:
45.1 kg
Plastic packaging weight:
2119 g
Metal packaging weight:
0 g
Wood packaging weight:
0 g
Paper packaging weight:
6650 g

Packaging content

Remote control included:
Yes
Cables included:
AC
Manual:
Yes
Quick start guide:
Yes
Desktop stand:
Yes
Smart Remote included:
Yes

Logistics data

Export Control Classification Number (ECCN):
EAR99
Customs product code (TARIC):
8528724000

Features

Teletext function:
Yes
Subtitles function:
Yes
Frameless design:
Yes

File formats

Audio formats supported:
AAC, FLAC, MP3, WAV
Image formats supported:
BMP, GIF, HEIF, JPEG, PNG
Video formats supported:
AV1, AVI, HEVC, HEVC/H.265, MKV, MPEG1, MPEG2, MPEG4, VP9

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Stock data
Warehouse Stock Delivery to the store Store Price
WH113 1 06.07.2026 Best delivery 2,733.99 € Best price
WH94 1 06.07.2026 Best delivery 3,245.49 €
2,733.99 €
Stock: 1
Delivery Date: 06.07.2026 Best delivery
Warehouse: WH113
3,245.49 €
Stock: 1
Delivery Date: 06.07.2026 Best delivery
Warehouse: WH94

Energy label

Energy label
77OLED810/12
Model

Device manufacturer code

Philips
Manufacturer

Device manufacturer

77 "
Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

F
Energy efficiency class

Rating of how efficiently a device uses energy, affecting power consumption and costs.

F
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

G
Energy efficiency class (HDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

134 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

141 kWh
Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

Customer questions

FAQ

How much does the Television Philips 77OLED810/12 cost, and is it available for purchase?

The price is 2,733.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 06.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can Television Philips 77OLED810/12 be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Television Philips 77OLED810/12 online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Philips products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Philips service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, display resolution, operating system installed, wi-fi, energy efficiency class, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for Television Philips 77OLED810/12?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.
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