Philips 77OLED911/12 Smart TV 77-inch 4K OLED

Name: Philips 77OLED911/12 Smart TV 77-inch 77OLED911/12
Brand: Philips
SKU: 12703021
Price: 3995.99 EUR
Availability: InStock

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Short description

Philips 77OLED911/12 Smart TV with a 77-inch flat OLED display and 4K Ultra HD 3840 x 2160 resolution. Features built-in Wi-Fi, Ethernet LAN, and a versatile digital tuner supporting DVB-T2, DVB-C, and DVB-S2 systems. Designed in a metallic finish, it delivers exceptional picture clarity and smart connectivity for home entertainment setups.

Available for order: 7 pcs.

Warranty: 2 Years

SKU: 12703021

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From 53.99 € (Weight: 37.77 kg)

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36 months installment: from 111.00 euros per month

Leasing for legal entities: from 139.06 euros per month

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Product information

Description

The Philips 77OLED911/12 Smart TV brings cinematic picture quality and immersive sound directly to your living room. Featuring a large 77-inch flat OLED display with 4K Ultra HD resolution, this television utilizes advanced display technologies and a P5 AI Intelligent Engine to deliver exceptional clarity, contrast, and vibrant colors. Integrated Wi-Fi, Ethernet LAN, and smart platform capabilities provide effortless access to online streaming and entertainment. Designed with a stylish metallic finish and four-sided Ambilight lighting, it enhances any modern interior.

Advantages

This television offers outstanding visual performance through its bright OLED panel, supporting high dynamic range formats and high refresh rates up to 165 Hz for smooth motion and responsive gaming. The integrated Bowers & Wilkins sound system delivers powerful audio with clear dialogue and deep bass, complemented by Dolby Atmos and DTS:X support. Four-sided Ambilight technology projects a colorful halo that reacts to the on-screen action, creating a deeply immersive viewing atmosphere. Smart connectivity options, including Titan OS and Matter smart home compatibility, ensure easy content discovery and seamless device integration.

Suitable for

Watching movies and series in 4K Ultra HD with cinematic picture and sound quality
Gaming with high refresh rates up to 165 Hz and ultra-low input lag
Streaming online content through built-in smart TV platforms
Integrating into smart home networks with voice control and automation support

When it may not be suitable

This model may not be ideal for small rooms where a 77-inch screen size would overwhelm the living space. Additionally, users who prefer a traditional standalone audio setup might not fully utilize the built-in premium Bowers & Wilkins sound system.

Key specifications

Screen size: 77 inches
Display resolution: 3840 x 2160 pixels
Display technology: OLED
Screen shape: Flat
Refresh rate: Up to 165 Hz
Audio system: Bowers & Wilkins sound with Dolby Atmos and DTS:X
Smart TV platform: Titan OS
Connectivity: Wi-Fi, Ethernet LAN, Bluetooth
Digital tuners: DVB-T2, DVB-T, DVB-T HD, DVB-C, DVB-S, DVB-S2
Energy efficiency class: F
Energy consumption per 1000 hours: 134 kWh
Color: Metallic

How to use

Unpack the television carefully and place it on a stable surface or mount it securely to the wall using a compatible VESA bracket. Connect the power cable and plug your antenna, cable, or satellite source into the appropriate digital tuner input. Connect to your home network via Wi-Fi or Ethernet LAN to access internet TV and smart features. Follow the on-screen setup wizard to configure your preferred streaming apps, connect external devices via HDMI, and adjust picture and sound settings to your preference.

What to consider before purchase

Ensure you have sufficient wall space or furniture dimensions to accommodate the 77-inch screen size
Check available connections for external devices such as gaming consoles or soundbars
Review the energy efficiency class and power consumption specifications for your household needs

Usage recommendations

For the best viewing experience, mount the television on a wall to allow the four-sided Ambilight system to project a uniform halo onto your room surfaces. Keep the software updated through the smart TV interface to ensure optimal performance and security.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 134 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: F
PC in (D-Sub): The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.: No
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "
Tuner type: The type of radio tuner e.g. analog, digital.: Analog & Digital
Product colour: The colour e.g. red, blue, green, black, white.: Metallic

All features

Packaging data

Package height: The distance from the top to the bottom of the packaging.: 1190 mm
Package depth: The distance from the front to the back of the packaging.: 190 mm
Package width: The distance from one side of the packaging to the other.: 1925 mm
Package weight: Weight of the packaged product.: 37770 g

Weight & dimensions

Width (with stand):: 1714 mm
Height (with stand):: 1043 mm
Depth (with stand):: 355 mm
Weight (with stand):: 29020 g
Weight (without stand):: 28550 g
Height (without stand):: 1019 mm
Depth (without stand):: 40 mm
Width (without stand):: 1714 mm

Brand-specific features

Philips technologies (AV/TV):: P5 AI Perfect Picture Engine, Works With Matter, DTS:X®, Works with Amazon Alexa, Works With Google Assistant, Works With Airplay 2, TITAN OS, Gamebar 2.0, Dolby Atmos®, Micro Dimming Pro, Bowers & Wilkins, 4 Sided Ambilight

Packaging content

Remote control included: Component of an electronics device, most commonly a television set, DVD player and home theater systems originally used for operating the device wirelessly from a short line-of-sight distance.: Yes
Cables included:: AC, USB
Desktop stand:: Yes

Power

Power supply type: The type of power supply which this product uses.: Internal
Energy saving mode: Device has energy saving operating mode.: Yes
AC input frequency:: 50/60
AC input voltage: The voltage of the AC electricity that is inputted into the product.: 100 - 240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 144 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 134 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.: 0.3 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: F

Management features

Works with Amazon Alexa:: Yes
Works with the Google Assistant: The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations: Yes
Auto power off: The device switches itself off automatically after a certain activity, or after a certain time of inactivity.: Yes
ECO mode:: Yes

Ports & interfaces

HDMI version:: 2.1
Consumer Electronics Control (CEC):: EasyLink
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.: 4
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.: 2
PC in (D-Sub): The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.: No
HDCP version:: 2.3
HDCP: High-bandwidth Digital Content Protection (HDCP) is a form of digital copy protection to prevent copying of digital audio and video content as it travels across connections.: Yes
Audio Return Channel (ARC):: Yes

Performance

Game features:: Auto Low Latency Mode (ALLM), Game Bar 2.0, Dolby Vision Game, HGiG
AMD FreeSync type:: FreeSync Premium
NVIDIA G-SYNC type:: G-SYNC Compatible
AMD FreeSync: The product includes AMD Freesync Technology for the dynamic synchronization of the graphic card and the monitor in order to avoid screen tearing.: Yes
NVIDIA G-SYNC:: Yes
Backlight dimming technology:: Micro Dimming Pro
Ambient light sensor:: Yes
Teletext:: 1000 pages
Game mode:: Yes

Design

Rollable display:: No

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.: Wi-Fi 6E (802.11ax)
Bluetooth version: The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).: 5.4
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.: Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes

Audio

Built-in subwoofer: The product has built-in subwoofer, which is a loudspeaker component designed to reproduce very low bass frequencies.: Yes
Audio output channels: An audio output channel is an electric circuit which acts as a path for a signal produced by a device. A device may have several audio output channels.: 3.1
Audio decoders: Device or software capable of decoding a digital stream of audio e.g. internet radio.: Dolby Digital, DTS:X, Dolby Atmos
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.: 81 W

Features

Teletext function: The TV has Teletext, which is a means of sending text and diagrams to a properly equipped television screen by use of one of the vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted within the television signal (usually accessed by pressing 888 on the remote control.: Yes
High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: Dolby Vision, High Dynamic Range 10+ (HDR10 Plus), High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Panel mounting interface: The product can be used wih VESA mounting interfaces.: 400 x 300
VESA mounting:: Yes
Product colour: The colour e.g. red, blue, green, black, white.: Metallic

Smart TV

Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.: Titan OS
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.: Yes
Apple AirPlay 2 support:: Yes
Hybrid Broadcast Broadband TV (HbbTV):: Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.: 194 cm
Display refresh rates supported:: 120 Hz, 165 Hz
Native refresh rate:: 120 Hz
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Native aspect ratio: The aspect ratio is the ratio of the width of an image to its height. The native aspect ratio is the one which the projector/display is particularly designed for. Images shown in native aspect ratio will utilize the entire resolution of the display and achieve maximum brightness. Images shown in other than native aspect ratio will always have less resolution and less brightness than images shown in native aspect ratio.: 16:9
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).: 4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.: DVB-T2, DVB-T, DVB-T HD, DVB-C, DVB-S, DVB-S2
Tuner type: The type of radio tuner e.g. analog, digital.: Analog & Digital

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Instructions

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The Philips 77OLED911/12 television is compared with similar 77-inch OLED Smart TVs from Samsung and LG, as well as a smaller 48-inch Philips version. All evaluated devices share a 4K Ultra HD resolution, OLED display technology, wired and wireless internet connectivity, and digital tuners for broadcasting. The main differences lie in screen sizes, chassis finish (metallic for Philips versus black for competitors), energy efficiency, and motion processing technologies.

⚙️ The following table compares key characteristics, including screen diagonal, display technology, product color, energy efficiency class, and motion interpolation features to evaluate practical differences between the models.

Parameter	Philips 77OLED911/12	Samsung QE77S90HAT	LG OLED evo AI OLED77C61LA	Samsung QE77S85HAE	Philips 48OLED911/12	LG OLED77B68LA	Practical significance
Screen diagonal	77 "	77 "	77 "	77 "	48 "	77 "	Most models offer a massive 77-inch screen for home theater setups, whereas the 48-inch Philips version fits compact rooms.
Display technology	OLED	OLED	OLED	OLED	OLED	OLED	All devices deliver deep blacks and high contrast ratios thanks to organic self-lit pixels.
Resolution	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	Equally high 4K Ultra HD detail for crisp viewing of any content.
Product color	Metallic	Black	Black	Black	Metallic	Black	Philips metallic finish stands out in modern interiors, while black competitor designs offer a more neutral look.
Energy efficiency	Class F (134 kWh)	Class E (112 kWh)	Class D (87 kWh)	Class E (111 kWh)	Class G (66 kWh)	Class E (111 kWh)	Models differ in power draw: LG OLED77C61LA demonstrates the highest efficiency in its class.

◎ The following table evaluates how well each model suits different usage scenarios to help select the most appropriate television for specific needs.

Use case	Recommended product	Why
Viewing content in a compact room	Philips 48OLED911/12	The compact 48-inch size is ideal for limited spaces while maintaining high OLED picture quality.
Maximum energy efficiency for large screens	LG OLED evo AI OLED77C61LA	Features the lowest energy consumption among 77-inch televisions in this comparison.
Stylish design for modern interiors	Philips 77OLED911/12	The metallic finish gives the device a distinct premium aesthetic.

The Philips 77OLED911/12 differs from competitors through its distinctive metallic design and large screen size while retaining standard high-end Smart TV and 4K OLED capabilities. This model is best suited for users who value a unique chassis aesthetic in contemporary or bright interior settings. If higher energy efficiency or a standard black cabinet is a priority, alternative solutions from LG and Samsung may be more suitable.

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Customer questions

FAQ

How much does the Philips 77OLED911/12 Smart TV 77-inch 4K OLED cost, and is it available for purchase?

The price is 3,995.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 7 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can Philips 77OLED911/12 Smart TV 77-inch 4K OLED be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Philips 77OLED911/12 Smart TV 77-inch 4K OLED online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
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For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Philips products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Philips service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), pc in (d-sub), ethernet lan, internet tv, screen shape, display technology, display resolution, display diagonal, tuner type, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for Philips 77OLED911/12 Smart TV 77-inch 4K OLED?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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Philips 77OLED911/12 Smart TV 77-inch 4K Ultra HD OLED Flat Wi-Fi Metallic

Short description

Product information

Description

Advantages

Suitable for

When it may not be suitable

Key specifications

How to use

What to consider before purchase

Usage recommendations

Specifications

Packaging data

Weight & dimensions

Brand-specific features

Packaging content

Power

Management features

Ports & interfaces

Performance

Design

Network

Audio

Features

Smart TV

Display

TV tuner

Instructions

Description

Instructions

Similar products

Product comparison

Customer reviews

Customer questions

How much does the Philips 77OLED911/12 Smart TV 77-inch 4K OLED cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can Philips 77OLED911/12 Smart TV 77-inch 4K OLED be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for Philips 77OLED911/12 Smart TV 77-inch 4K OLED?