Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV

Name: Philips 77OLED951/12 Smart TV with 77OLED951/12
Brand: Philips
SKU: 12739852
Price: 4659.49 EUR
Availability: OutOfStock

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Philips 77OLED951/12 Smart TV with 77-inch 4K Ultra HD OLED Display Dual P5 AI Engine 4-Sided Ambilight Titan OS and Wi-Fi Black

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Short description

Philips Ambilight 77-inch 4K Ultra HD Smart TV featuring an OLED display with a 3840 x 2160 pixel resolution and flat screen shape. Equipped with a dual P5 AI picture processor, 4-sided Ambilight system, Dolby Vision, Dolby Atmos, and the Titan operating system for fast content access. Designed for immersive home entertainment and gaming with HDMI 2.1, 165 Hz refresh rate, and Wi-Fi connectivity in a black finish.

Warranty: 2 Years

SKU: 12739852

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Product information

Description

The Philips 77OLED951/12 Smart TV brings cinematic quality directly to your living room with a massive 77-inch 4K Ultra HD OLED display and a flat screen shape. Featuring a dual P5 AI engine and a bright META OLED panel, this television delivers exceptional clarity, deep contrast, and vivid colors from almost any angle. The 4-sided Ambilight system projects a synchronized colored glow onto the wall behind and around the unit, creating an immersive viewing environment. Operating on the Titan OS platform, it provides quick navigation to popular streaming apps and online entertainment. Designed to support modern gaming requirements, it includes HDMI 2.1 connectivity, a native refresh rate of up to 165 Hz, and low input lag for smooth rendering.

Advantages

This television utilizes advanced artificial intelligence processing to analyze video content in real-time, optimizing sharpness, color saturation, and motion handling. The Tandem WOLED panel achieves high peak brightness levels to reveal subtle details in both dark shadows and bright highlights. Dolby Vision and Dolby Atmos compatibility ensure that picture dynamics and surround sound match professional studio standards. The integrated multi-speaker audio configuration, complete with built-in subwoofers and spatial sound enhancements, delivers robust acoustic performance without requiring external soundbars. Furthermore, extensive smart home integration via Matter allows seamless control alongside connected household devices.

Suitable for

Immersive home cinema and 4K movie streaming
High-refresh-rate console and PC gaming via HDMI 2.1
Smart home integration with voice control and automated lighting
Bright living spaces requiring wide viewing angles and high contrast

This television may not be suitable for small rooms where a 77-inch display footprint would overwhelm the living space or seating arrangement. Users who prefer traditional operating systems without modern streaming portals might find the smart interface less familiar.

Key specifications

77-inch flat OLED display with 3840 x 2160 4K Ultra HD resolution
Dual P5 AI picture engine and 4-sided Ambilight system
Refresh rate up to 165 Hz with VRR support
Dolby Vision, Dolby Atmos, and DTS sound support
Titan OS smart platform with Wi-Fi and Ethernet LAN connectivity
Energy efficiency class G with 147 kWh per 1000 hours consumption

How to use

Place the television securely on a stable piece of furniture using the provided desktop stand or mount it to a compatible wall using a VESA bracket. Connect your power cord, antenna cables, and external source devices such as media players or game consoles into the available ports. Turn on the device using the wireless charging remote control and follow the initial on-screen setup wizard to connect to your home Wi-Fi network. Configure your preferred streaming applications, audio modes, and Ambilight wall color settings through the main menu to customize your daily viewing experience.

What to consider before purchase

Verify that your intended mounting location or furniture can support a 77-inch screen size and weight
Check available wall space to fully benefit from the 4-sided Ambilight projection system
Ensure your home network has stable Wi-Fi or Ethernet connectivity for streaming high-resolution 4K content

Usage recommendations: For optimal visual performance and to prevent glare, position the television away from direct sunlight. To experience the full immersion of the 4-sided Ambilight feature, mount the display on a flat, neutral-colored wall and allow adequate clearance around the edges.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 147 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Common interface Plus (CI+): In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes
Tuner type: The type of radio tuner e.g. analog, digital.: Analog & Digital
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "
Product colour: The colour e.g. red, blue, green, black, white.: Black

All features

Packaging data

Package height: The distance from the top to the bottom of the packaging.: 1170 mm
Package depth: The distance from the front to the back of the packaging.: 190 mm
Package width: The distance from one side of the packaging to the other.: 1925 mm
Package weight: Weight of the packaged product.: 38930 g

Weight & dimensions

Width (with stand):: 1714 mm
Height (with stand):: 1000 mm
Depth (with stand):: 355 mm
Weight (with stand):: 28680 g
Weight (without stand):: 28250 g
Height (without stand):: 978 mm
Depth (without stand):: 40 mm
Width (without stand):: 1714 mm

Brand-specific features

Philips technologies (AV/TV):: 4 Sided Ambilight, AMD FreeSync™, DTS Play-Fi®, DTS:X®, Dolby Atmos®, Dolby Vision™, Gamebar 2.0, IntelliSound Engine, Perfect Natural Motion, Works With Airplay 2, Works With Apple HomeKit, Works With Control4, Works With Matter

Packaging content

Remote control included: Component of an electronics device, most commonly a television set, DVD player and home theater systems originally used for operating the device wirelessly from a short line-of-sight distance.: Yes
Cables included:: AC
Desktop stand:: Yes

Power

Power supply type: The type of power supply which this product uses.: Internal
AC input frequency:: 50/60
AC input voltage: The voltage of the AC electricity that is inputted into the product.: 100-240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 173 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 147 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.: 0.3 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G

Management features

Works with Amazon Alexa:: Yes
Works with the Google Assistant: The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations: Yes
On/Off timer: There is a timer for when to turn the device on or off.: Yes
ECO mode:: Yes
Voice guide:: Yes
Voice control:: Yes

Ports & interfaces

HDMI version:: 2.1
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.: 4
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.: 1
Common interface Plus (CI+): In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.: Yes
Digital audio optical out: The socket in the device for the digital audio output. The signal is carried via an optical cable with an TOSLINK connector.: 1
HDCP version:: 2.3
HDCP: High-bandwidth Digital Content Protection (HDCP) is a form of digital copy protection to prevent copying of digital audio and video content as it travels across connections.: Yes
Audio Return Channel (ARC):: Yes

Performance

Calman Ready:: Yes
Game features:: Auto Low Latency Mode (ALLM), HGiG, Variable Refresh Rate (VRR)
AMD FreeSync type:: FreeSync Premium
NVIDIA G-SYNC type:: G-SYNC
AMD FreeSync: The product includes AMD Freesync Technology for the dynamic synchronization of the graphic card and the monitor in order to avoid screen tearing.: Yes
NVIDIA G-SYNC:: Yes
Picture processing technology:: Philips P5 Perfect Picture Engine
Ambient light sensor:: Yes
Subtitle formats supported:: ASS, SMI, SRT, SSA, SUB, TXT
Teletext standards:: Hyper-text
Teletext:: 1000 pages
Game mode:: Yes

Design

Stand colour:: Black
Stand type:: Legs stand
Frame: The product features a frame.: Yes
Signal strength indication:: Yes
Rollable display:: No

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.: Wi-Fi 6 (802.11ax)
Bluetooth version: The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).: 5.2
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.: Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes

Audio

Enhanced Audio Return Channel (eARC):: Yes
Equalizer: Device that attempts to reverse the distortion incurred by a signal transmitted through a channel.: Yes
Audio output channels: An audio output channel is an electric circuit which acts as a path for a signal produced by a device. A device may have several audio output channels.: 4.2
Audio decoders: Device or software capable of decoding a digital stream of audio e.g. internet radio.: DTS:X, Dolby Atmos, Dolby Digital
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.: 70 W

Features

Teletext function: The TV has Teletext, which is a means of sending text and diagrams to a properly equipped television screen by use of one of the vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted within the television signal (usually accessed by pressing 888 on the remote control.: Yes
High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Panel mounting interface: The product can be used wih VESA mounting interfaces.: 400 x 300
VESA mounting:: Yes
Product colour: The colour e.g. red, blue, green, black, white.: Black

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.: DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2, DVB-T2 HD
Tuner type: The type of radio tuner e.g. analog, digital.: Analog & Digital

Smart TV

Video apps:: Amazon Prime Video, BBC iPlayer, Disney+, Google TV, HBO, Netflix, YouTube
Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.: Titan OS
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.: Yes
Apple AirPlay 2 support:: Yes
Smart modes:: Dolby Vision, Game, Movie, Personal
Hybrid Broadcast Broadband TV (HbbTV):: Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.: 194 cm
Native refresh rate:: 120 Hz
Supported graphics resolutions: The graphic resolutions that can be displayed by the device. The graphic resolution describes the width and height dimensions of a display, such as a computer monitor, measured in pixels.: 1920 x 1080 (HD 1080), 2560 x 1440, 3840 x 2160
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Native aspect ratio: The aspect ratio is the ratio of the width of an image to its height. The native aspect ratio is the one which the projector/display is particularly designed for. Images shown in native aspect ratio will utilize the entire resolution of the display and achieve maximum brightness. Images shown in other than native aspect ratio will always have less resolution and less brightness than images shown in native aspect ratio.: 16:9
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).: 4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "

File formats

Audio formats supported: The audio formats which this device or software can read/use e.g. MP3, MP4.: AAC, FLAC, MP3, WAV
Image formats supported: The type of image files that the device can use/display e.g. gif, JPEG (jpg).: BMP, GIF, HEIF, JPEG, PNG
Video formats supported: The type of video formats that can be used by this device.: AV1, AVC, AVI, H.264, H.265, HEVC, MKV, MPEG1, MPEG2, MPEG4, VP9

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Instructions

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Description

Instructions

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This product page focuses on the Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV. It is compared against similar high-end alternatives: Philips 77OLED911/12, LG OLED77G45LW, LG OLED83C6ELB, LG OLED83C41LA, and Samsung GQ85LS03HWUXZG. All these devices are designed for home entertainment and offer smart features, Wi-Fi, Ethernet connectivity, and digital TV tuners. The main differences lie in screen sizes (77, 83, or 85 inches), display technologies (standard OLED, advanced OLED evo, or Neo QLED), energy efficiency ratings, and physical finishes.

⚙️ The table below compares key technical characteristics, including screen size, display technology, resolution, energy efficiency class, and product color, to help you understand the core differences between each TV.

Parameter	Philips 77OLED951/12	Philips 77OLED911/12	LG OLED77G45LW	LG OLED83C6ELB	LG OLED83C41LA	Samsung GQ85LS03HWUXZG	Practical Conclusion
Screen diagonal	77 inches	77 inches	77 inches	83 inches	83 inches	85 inches	The 83-inch and 85-inch models offer a larger viewing area for spacious rooms, whereas the 77-inch options fit standard living spaces better.
Display technology	OLED	OLED	OLED evo	OLED	OLED	Neo QLED	OLED displays from Philips and LG deliver perfect black levels and high contrast. Samsung uses Neo QLED technology for high brightness in well-lit rooms.
Resolution	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	All compared televisions provide identically high 4K Ultra HD detail and visual clarity.
Energy efficiency class	G	F	F	D	F	F	Energy ratings vary, with the 83-inch LG model demonstrating higher energy efficiency compared to the rest of the group.
Product colour	Black	Metallic	Silver	Black	Brown	Black	Different color finishes allow matching the TV to specific room aesthetics and interior designs.

◎ The table below evaluates which product is more suitable for various user needs and usage scenarios to help you find the right TV.

Use Case	Recommended Product	Why
Standard living room with classic design	Philips 77OLED951/12	An optimal choice for Philips fans looking for a traditional black finish and Ambilight integration.
Alternative metallic styling	Philips 77OLED911/12	Suitable for buyers who prefer a metallic housing finish while maintaining a 77-inch screen size.
Advanced OLED evo panel	LG OLED77G45LW	Offers an upgraded OLED evo panel running on the WebOS platform with a silver finish at 77 inches.
Maximum screen size in the LG range	LG OLED83C6ELB or LG OLED83C41LA	Choose these models if you need a larger 83-inch display for an immersive home theater setup.
Largest screen and alternative display tech	Samsung GQ85LS03HWUXZG	Best for very large rooms, providing the biggest screen (85 inches) and Neo QLED technology.

The Philips 77OLED951/12 stands out with its well-balanced combination of a 77-inch OLED screen and a versatile black finish. It is best suited for users seeking high-end 4K visuals, smart capabilities, and a reliable brand experience. Compared to the 83-inch and 85-inch alternatives from LG and Samsung, this model is easier to accommodate in medium-sized rooms, while larger alternatives should only be chosen if you specifically require a bigger screen or a different display technology.

Customer reviews

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Customer questions

FAQ

How much does the Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV cost, and is it available for purchase?

The price is 4,659.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 24 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 16.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Philips products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Philips service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), common interface plus (ci+), ethernet lan, tuner type, internet tv, screen shape, display technology, display resolution, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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Philips 77OLED951/12 Smart TV with 77-inch 4K Ultra HD OLED Display Dual P5 AI Engine 4-Sided Ambilight Titan OS and Wi-Fi Black

Short description

Product information

Description

Advantages

Suitable for

Key specifications

How to use

What to consider before purchase

Specifications

Packaging data

Weight & dimensions

Brand-specific features

Packaging content

Power

Management features

Ports & interfaces

Performance

Design

Network

Audio

Features

TV tuner

Smart TV

Display

File formats

Instructions

Description

Instructions

Similar products

Product comparison

Customer reviews

Customer questions

How much does the Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for Philips 77OLED951/12 77-inch 4K Ultra HD OLED Smart TV?