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header-product Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Intense Pulsed Light Hair Removal Device Rose Gold White AC Powered
492.49 €

Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Intense Pulsed Light Hair Removal Device Rose Gold White AC Powered

Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 1
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 2
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 3
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 4
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 5
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 6
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 7
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 8
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 1
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 2
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 3
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 4
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 5
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 6
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 7
Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device Photo 8

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Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Intense Pulsed Light Hair Removal Device Rose Gold White AC Powered

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Short description

Procter & Gamble Braun Silk-Expert Pro IPL PL7253 intense pulsed light hair removal device in rose gold and white. Operates on AC power source for effective hair removal.
Available for order: 1 pcs.
Warranty: 2 Years
SKU: 12733925
free shipment

Cheapest delivery:

Unisend LV

Pick-up points

Unisend LV

Cost

1.99 €

Deliver

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Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
26.11.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
01.12.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 € (Weight: 1.52 kg)
Parcel couriers
Unisend LV / Venipak Pickup LV / Venipak Locker LV / DPD Paku skapis / Omniva LV / Latvijas Pasts pakomāts / Latvijas Pasts nodaļa
01.12.2026 {{selectedOffer.parcelStationDeliveryString}}
From 1.99 €
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All payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment
36 months installment: from 13.68 euros per month
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Product information

Description

The Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Intense Pulsed Light Hair Removal Device in Rose Gold and White is an advanced at-home hair removal system designed to provide long-lasting smooth skin. Utilizing intense pulsed light technology combined with a responsive smart system, this AC-powered device adapts to individual skin tones for a customized treatment experience. Featuring real-time coverage feedback and smart head recognition, it offers an efficient approach to personal grooming from the comfort of home.

Advantages

This IPL device delivers fast visible results and maintains smooth skin with continuous use. It incorporates built-in skin protection and a UV filter that automatically evaluates skin tone variations continuously during operation, ensuring a balanced power output for safe application. The corded design guarantees consistent high-power performance without recharging interruptions, while the rapid flash rate minimizes missed spots during full-body sessions. Additionally, the included attachments and dedicated application support personalized treatment planning and real-time guidance.

Suitable for

  • Treating large body areas such as legs, chest, upper legs, and back
  • Targeting smaller and sensitive zones including the face, underarms, and pubic area
  • Individuals with skin tones ranging from light to medium dark and natural blonde to dark brown or black hair

When it may not be suitable

This device is not recommended for individuals with very blonde, red, grey, or white hair, as these hair colors contain insufficient melanin to absorb the light effectively. It is also unsuitable for very dark skin tones due to the risk of adverse skin reactions.

Key specifications

  • Hair removal technology: Intense pulsed light (IPL)
  • Power source: AC-powered corded operation
  • Color: Rose gold and white
  • Skin tone sensor frequency: 80 readings per second
  • Maximum power level: Up to 6 J/cm²
  • Flash interval: Every 0.5 seconds
  • Included accessories: Premium travel pouch, precision caps for face and pubic areas, standard cap for underarms, wide cap for body, and a Venus Extra Smooth razor

How to use

Begin by shaving the treatment area to ensure the light energy is absorbed effectively by the hair roots beneath the skin. Connect the device to an AC power source and select the appropriate attachment based on the target zone, such as the precision cap for the face or the wide cap for larger areas. Position the device flat against the skin to activate the skin tone sensor, which automatically adjusts the light intensity. Press the flash button and glide the device steadily across the skin to ensure complete coverage, following the guidance of the connected mobile application for optimal results.

What to consider before purchase

  • Verify that your natural hair color and skin tone fall within the compatible range for IPL technology
  • Ensure you prefer a corded power source that requires a direct electrical connection during use
  • Check the compatibility of the connected app with your mobile device for real-time treatment tracking
Usage recommendations: For best results, use the device consistently according to the recommended schedule and avoid direct sun exposure on treated areas before and after sessions. Always perform a patch test on a small skin area prior to your first full treatment.
All features
Power source: What is providing power for the product e.g. mains electricity.
AC
Product colour: The colour e.g. red, blue, green, black, white.
Rose gold, White
Storage pouch:
Yes
Number of intensity levels:
10
Body attachment:
Yes
Precision (face) attachment:
Yes
Skin tone sensor:
Yes
Hair removal technology: The technology employed by the device to remove hair, e.g. Home pulsed light (HPL) or Intense pulsed light (IPL).
Intense pulsed light (IPL)
Shaver included:
Yes

Description

Machine translation.

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Product comparison

The Procter & Gamble Braun Silk-Expert Pro IPL PL7253 intense pulsed light hair removal device is compared with two alternative models: the Braun Silk-expert Pro 5 PL5431 and the Braun Silk-expert Pro 5 PL5412. All three products belong to the home IPL hair removal device category, utilize Intense Pulsed Light technology for effective long-term hair reduction across various body areas, and operate on an AC power source. The main differences between them lie in their exterior design, color finish, and minor positioning details within the Silk-expert Pro lineup.

⚙️ The specifications comparison covers the hair removal technology, power source, design, as well as the intended use and practical convenience of each model for home treatments.

ParameterBraun Silk-Expert Pro IPL PL7253Braun Silk-expert Pro 5 PL5431Braun Silk-expert Pro 5 PL5412Practical Conclusion
TechnologyIPL (Intense Pulsed Light)IPL (Intense Pulsed Light)IPL (Intense Pulsed Light)All models rely on the exact same core method for long-term hair reduction.
Power SourceAC poweredAC powered (100-240V)AC poweredAll devices are designed for stationary use plugged into a standard wall outlet without battery constraints.
Color DesignRose Gold and WhiteGold and WhiteNot specifiedThe difference is purely aesthetic, driven by visual styling and personal preference.
Treatment AreaBodyVarious body areasVarious body areasAll devices offer versatile application for treating different parts of the body at home.

◎ The suitability and use cases table helps determine which product aligns best with specific user needs and preferences.

Use CaseRecommended ProductWhy
Aesthetic and design preferencesBraun Silk-Expert Pro IPL PL7253Features a distinctive and stylish rose gold and white visual finish.
Versatile home groomingBraun Silk-expert Pro 5 PL5431Provides proven versatility for treating multiple body areas with universal AC power support.
Standard home hair reductionBraun Silk-expert Pro 5 PL5412Delivers equivalent long-term hair removal technology for home-based personal care.
The comparison indicates that Procter & Gamble Braun Silk-Expert Pro IPL PL7253 and the alternative models Braun Silk-expert Pro 5 PL5431 and Braun Silk-expert Pro 5 PL5412 share the same foundational IPL technology for at-home hair reduction. Choosing between them largely comes down to visual styling and color preferences, as their core functional capabilities for personal care are closely aligned.
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Customer reviews

Customer questions

FAQ

How much does the Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device cost, and is it available for purchase?

The price is 492.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 26.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Procter & Gamble Braun Silk-Expert Pro IPL PL7253 Hair Removal Device online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All procter & gamble products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized procter & gamble service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
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