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header-product Sony BRAVIA 3 K55XR35M2PB Smart TV 55" 4K Ultra HD LCD Flat Black Wi-Fi Ethernet LAN Motionflow XR 480 Hz
1,030.99 €

Sony BRAVIA 3 K55XR35M2PB Smart TV 55" 4K Ultra HD LCD Flat Black Wi-Fi Ethernet LAN Motionflow XR 480 Hz

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Sony BRAVIA 3 K55XR35M2PB Smart TV 55" 4K Ultra HD LCD Flat Black Wi-Fi Ethernet LAN Motionflow XR 480 Hz

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Short description

Sony BRAVIA 3 K55XR35M2PB 55-inch Smart TV featuring 4K Ultra HD resolution and Direct-LED backlighting. Delivers sharp visuals with a flat LCD screen and Motionflow XR 480 Hz motion interpolation technology. Equipped with built-in Wi-Fi, Ethernet LAN, analog and digital tuner support, and CI+ interface for versatile home entertainment and streaming use cases. Finished in a sleek black design.
Available for order: 1 pcs.
Warranty: 2 Years
SKU: 12598437
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to the Customer Service Center at Kengaraga 2b, Riga
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2b. Kengaraga str., Riga, Latvia, LV-1063
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06.08.2026 {{selectedOffer.courierDeliveryString}}
From 16.19 € (Weight: 21.00 kg)
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Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities
36 months installment: from 28.64 euros per month
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Product information

Description

The Sony BRAVIA 3 55-inch Smart TV brings crisp visuals and reliable home entertainment to your living space. Featuring a flat LCD screen with Direct-LED backlighting and a high 4K Ultra HD resolution of 3840 x 2160 pixels, this television delivers clear picture detail for your everyday viewing needs. Built with a sleek black finish, it integrates smoothly into modern room setups while offering versatile connectivity options for streaming and broadcast television.

Advantages

This television utilizes Motionflow XR 480 Hz technology to support smooth motion handling during fast-moving scenes, reducing blur in action sequences and sports. The inclusion of Smart TV functionality and Internet TV capabilities allows straightforward access to online streaming platforms over Wi-Fi or wired Ethernet LAN. Direct-LED backlighting provides even illumination across the 55-inch display surface, ensuring consistent brightness for standard media consumption.

Suitable for

  • Streaming online video content and movies via built-in Smart TV apps
  • Watching live television through integrated analog and digital tuners
  • General daily viewing of standard definition and high-definition broadcasts
  • Connecting external network devices using Ethernet LAN or Wi-Fi

When it may not be suitable

This model may not fully meet the requirements of users seeking advanced gaming features like high refresh rate panel outputs above standard frequencies. Additionally, those requiring specialized professional color-grading displays or extremely wide-angle viewing panels found in high-end premium technologies might need to explore alternative display types.

Key specifications

  • Display diagonal: 55 inches
  • Display technology: LCD with Direct-LED backlighting
  • Screen shape: Flat
  • Display resolution: 3840 x 2160 pixels (4K Ultra HD)
  • Motion interpolation: Motionflow XR 480 Hz
  • Network connectivity: Wi-Fi and Ethernet LAN
  • Tuner type: Analog and digital
  • Energy efficiency class: E

How to use

Place the television on a stable flat surface or mount it securely to a compatible wall bracket using the appropriate VESA mounting standard. Connect the power cable to a standard electrical outlet and attach your antenna, cable box, or streaming devices to the available ports. Turn on the device using the remote control and follow the on-screen setup prompts to connect to your home Wi-Fi network or wired Ethernet connection. Use the main menu to select your preferred input source or launch installed streaming applications.

What to consider before purchase

  • Ensure your room has adequate physical space to accommodate the 55-inch screen dimensions safely
  • Verify that your existing home network meets the requirements for stable online streaming via Wi-Fi or Ethernet LAN
  • Check your external devices and sound systems for compatibility with standard television connection ports
  • Review the energy consumption rating of 70 kWh per 1000 hours to align with your household electricity usage expectations
Usage recommendations: Position the television at eye level in a controlled lighting environment to minimize screen glare and optimize visual clarity. Regularly clean the flat LCD screen with a soft, dry microfiber cloth without applying liquid directly to the panel surface to maintain screen longevity.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
70 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
E
Common interface Plus (CI+): In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.
Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.
Yes
Tuner type: The type of radio tuner e.g. analog, digital.
Analog & Digital
Motion interpolation technology: Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.
Motionflow XR 480 Hz
Screen shape:
Flat
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.
3840 x 2160
Display technology: The technology used in the display e.g. plasma, LED.
LCD
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.
55 "
Product colour: The colour e.g. red, blue, green, black, white.
Black
All features

Other features

Apple HomeKit support:
Yes

Packaging data

Package type: The type of product package e.g. box.
Box
Package height: The distance from the top to the bottom of the packaging.
847 mm
Package depth: The distance from the front to the back of the packaging.
160 mm
Package width: The distance from one side of the packaging to the other.
1346 mm
Package weight: Weight of the packaged product.
21000 g

Weight & dimensions

Width (with stand):
1225 mm
Height (with stand):
780 mm
Depth (with stand):
262 mm
Weight (with stand):
14200 g
Weight (without stand):
13900 g
Height (without stand):
717 mm
Depth (without stand):
70 mm
Width (without stand):
1225 mm

Power

AC input frequency:
50/60
AC input voltage: The voltage of the AC electricity that is inputted into the product.
110-240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
85 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
70 kWh
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.
0.5 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
E

Management features

Works with the Google Assistant: The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations
Yes

Ports & interfaces

HDMI version:
2.1
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.
4
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.
2
Common interface Plus (CI+): In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.
Yes
RS-232C ports:
1
Ethernet LAN (RJ-45) ports: Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.
1
HDCP version:
2.3
HDCP: High-bandwidth Digital Content Protection (HDCP) is a form of digital copy protection to prevent copying of digital audio and video content as it travels across connections.
Yes
Audio Return Channel (ARC):
Yes

Performance

Game features:
Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR)
Picture processor:
Cognitive Processor XR
Game mode:
Yes

Design

Rollable display:
No

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.
Wi-Fi 6E (802.11ax)
Bluetooth version: The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).
5.3
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.
Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.
Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes
Wi-Fi band: The frequency bands the product features.
Tri-band (2.4 GHz / 5 GHz / 6 GHz)

Audio

Enhanced Audio Return Channel (eARC):
Yes
Audio decoders: Device or software capable of decoding a digital stream of audio e.g. internet radio.
DTS Digital Surround, DTS-HD Master Audio, DTS Express, Dolby Audio, DTS:X, Dolby Atmos
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.
20 W
Number of speakers: The quantity of speakers included in/with the product.
2

Features

Teletext function: The TV has Teletext, which is a means of sending text and diagrams to a properly equipped television screen by use of one of the vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted within the television signal (usually accessed by pressing 888 on the remote control.
Yes
High Dynamic Range (HDR) supported:
Yes
High Dynamic Range (HDR) technology:
Hybrid Log-Gamma (HLG), Dolby Vision, High Dynamic Range 10 (HDR10)
Panel mounting interface: The product can be used wih VESA mounting interfaces.
300 x 300
VESA mounting:
Yes
Product colour: The colour e.g. red, blue, green, black, white.
Black

Smart TV

Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.
Google TV
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.
Yes
Apple AirPlay 2 support:
Yes
Hybrid Broadcast Broadband TV (HbbTV):
Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.
Yes

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.
ATSC
Analog signal format system: The supported protocols for exchanging analog signals.
UHF, VHF
Tuner type: The type of radio tuner e.g. analog, digital.
Analog & Digital

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.
139 cm
Motion interpolation technology: Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.
Motionflow XR 480 Hz
Native refresh rate:
120 Hz
Screen shape:
Flat
LED backlighting type: Backlighting is the illumination of a screen e.g. LCD (liquid crystal display). There are several types of backlighting with LEDs, e.g. full array, edge lit.
Direct-LED
LED backlight: A backlight is a form of illumination used in liquid crystal displays (LCDs). One type of backlight is made by LEDs, which can be either white or RGB (red green blue). White LEDs are used most often in notebooks and desktop screens, and in virtually all mobile LCD screens. RGB LEDs for backlighting are found in high-end color proofing displays such as HP DreamColor LP2480zx monitor or selected HP EliteBook notebooks, as well as newer consumer grade displays such as Dell's Studio series laptops which have an optional RGB LED display.
Yes
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).
4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.
3840 x 2160
Display technology: The technology used in the display e.g. plasma, LED.
LCD
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.
55 "

Description

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Energy label

K55XR35M2PB.CEI
Model

Device manufacturer code

Sony
Manufacturer

Device manufacturer

70 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

E
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Yes
Common interface Plus (CI+)

In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.

Yes
Ethernet LAN

An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.

Yes
Internet TV

Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.

Analog & Digital
Tuner type

The type of radio tuner e.g. analog, digital.

Motionflow XR 480 Hz
Motion interpolation technology

Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.

3840 x 2160
Display resolution

The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.

LCD
Display technology

The technology used in the display e.g. plasma, LED.

55 "
Display diagonal

Size of the display for this product, measured diagonally, usually in inches.

Black
Product colour

The colour e.g. red, blue, green, black, white.

Customer reviews

Customer questions

FAQ

How much does the Sony BRAVIA 3 K55XR35M2PB Smart TV cost, and is it available for purchase?

The price is 1,030.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Monday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can Sony BRAVIA 3 K55XR35M2PB Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Sony BRAVIA 3 K55XR35M2PB Smart TV online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), common interface plus (ci+), ethernet lan, internet tv, tuner type, motion interpolation technology, screen shape, display resolution, display technology, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.
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