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header-product Television Sony BRAVIA 8 OLED 77" 4K HDR Display Technology OLED Resolution 3840 x 2160
2,872.99 €

Television Sony BRAVIA 8 OLED 77" 4K HDR Display Technology OLED Resolution 3840 x 2160

Television Sony BRAVIA 8 OLED Photo 1
Television Sony BRAVIA 8 OLED Photo 2
Television Sony BRAVIA 8 OLED Photo 1
Television Sony BRAVIA 8 OLED Photo 2
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Television Sony BRAVIA 8 OLED 77" 4K HDR Display Technology OLED Resolution 3840 x 2160

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Television Sony BRAVIA 8 OLED 77" 4K HDR Display Technology OLED Resolution 3840 x 2160

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Short description

The Sony BRAVIA 8 OLED 77" 4K HDR Smart TV offers stunning visuals with a resolution of 3840 x 2160 pixels. Featuring OLED technology for deep blacks and vibrant colors, it supports Dolby Vision Atmos for immersive audio. With a native aspect ratio of 16:9 and motion interpolation technology, enjoy smooth motion for gaming and movies. Connect via Wi-Fi or Ethernet LAN and experience IMAX Enhanced content. Perfect for PlayStation 5 gaming with a 120Hz refresh rate.
Available for order: 1 pcs.
Warranty: 2 Years
SKU: 10977546
delivery
to the Customer Service Center at Kengaraga 2b, Riga
Wednesday {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
Wednesday {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
06.07.2026 {{selectedOffer.courierDeliveryString}}
From 53.99 € (Weight: 55.00 kg)
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Cash payment, Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities
36 months installment: from 79.81 euros per month
Leasing for legal entities: from 99.98 euros per month
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Product information

Description

The Sony BRAVIA 8 OLED 77" 4K HDR (model K77XR80PAEP, EAN 4548736159730) is a 77-inch smart TV with OLED display technology and 3840 x 2160 resolution. The panel uses over 8 million self‑illuminating pixels for deep blacks and vivid colors, combined with XR Contrast Booster and high luminance mapping to reproduce contrast as intended by the creators. Acoustic Surface Audio+ turns the screen into a speaker, and the set supports Dolby Atmos and IMAX Enhanced content. The TV runs Android TV (Google TV) and supports wireless and wired connectivity for apps, streaming and gaming.

Advantages

OLED panel with individual pixel illumination produces accurate blacks and rich color gradation while XR Contrast Booster enhances dynamic range. Acoustic Surface Audio+ provides on‑screen sound with compatible Sony soundbars offering 360 Spatial Sound Mapping and Acoustic Center Sync for integrated multi‑speaker layouts. Built‑in Google TV gives access to thousands of apps with voice search, plus Apple AirPlay 2 and Chromecast built‑in for easy casting from mobile devices. HDMI 2.1 features (4K/120Hz, VRR, ALLM) and PlayStation‑oriented functions enable responsive gaming. The product also includes eco features such as SORPLAS recycled plastic components and an Eco Dashboard for energy management.

Suitable for

  • Home cinema and movie streaming with Dolby Atmos and IMAX Enhanced titles
  • Console gaming (PlayStation 5) and high‑frame‑rate PC/console games at 4K/120Hz
  • Smart TV apps, streaming services and casting from mobile devices
  • Living rooms and media rooms where design and cable management are important

Key specifications

  • Model: K77XR80PAEP
  • Display: OLED, 77" / 195 cm diagonal
  • Resolution: 3840 x 2160 (4K Ultra HD)
  • Operating system: Android TV (Google TV)
  • Audio: Acoustic Surface Audio+, Dolby Atmos support
  • Gaming: HDMI 2.1 (4K/120Hz), VRR, ALLM, PS‑friendly features
  • Connectivity: Wi‑Fi, Ethernet LAN, Apple AirPlay 2, Chromecast built‑in
  • Energy classes: SDR E / HDR G; consumption SDR 107 kWh/1000h, HDR 142 kWh/1000h
  • Color: Black

How to use

Place the TV on a suitable stand or mount it according to the included instructions and connect the power cable. For internet access, connect via Wi‑Fi or Ethernet and follow the on‑screen setup to sign in to your Google account and install apps. To use the TV as a central audio source, connect compatible Sony soundbar(s) and enable Acoustic Center Sync and 360 Spatial Sound Mapping in the audio settings. For gaming, connect a console to an HDMI 2.1 input and enable 4K/120Hz, VRR and ALLM in the picture and HDMI settings where applicable.

Usage recommendations

For best picture quality, use HDR content when available and avoid prolonged static images at maximum brightness. Use the Eco Dashboard to monitor and reduce energy consumption, and enable automatic power‑off and screen saver functions when the TV is idle. For optimal audio performance with multi‑speaker setups, follow the soundbar pairing and calibration steps in the user guide.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
77 "
Display diagonal (metric):
195 cm
HD type:
4K Ultra HD
Display technology:
OLED
Display resolution:
3840 x 2160
Operating system installed:
Android TV
Wi-Fi:
Yes
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
E
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
107 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
142 kWh
Product colour:
Black
All features
HDCP version:
2.3
Sony technologies (AV/TV):
Apple AirPlay 2, XR Clear Image, Auto Genre Picture Mode, XR Contrast Booster, Auto HDR Tone Mapping, Eco Dashboard, Works With Apple HomeKit, Acoustic Surface Audio+, Chromecast Built-in, XR Triluminos Pro, Dolby Atmos®

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
77 "
Display diagonal (metric):
195 cm
HD type:
4K Ultra HD
Display technology:
OLED
Display resolution:
3840 x 2160
LED backlight:
Yes
Screen shape:
Flat
Viewing angle, horizontal:
178 °
Viewing angle, vertical:
178 °
Supported graphics resolutions:
3840 x 2160
24p support:
Yes
Motion interpolation technology:
OLED Motion
Native refresh rate:
120 Hz
Native aspect ratio:
16:9

Smart TV

Smart TV:
Yes
Internet TV:
Yes
Operating system installed:
Android TV
Operating system version:
12
Apple AirPlay 2 support:
Yes
Smart modes:
Dolby Vision Dark, IMAX Enhanced, Standard, Photo, Cinema, Vivid, Dolby Vision, Netflix Calibrated, Dolby Vision Bright
App distribution platform:
Google Play

Ports & interfaces

HDMI ports quantity:
4
USB 2.0 ports quantity:
2
Ethernet LAN (RJ-45) ports:
1
PC in (D-Sub):
No
Digital audio optical out:
1
RF ports quantity:
1
HDCP:
Yes
Common interface Plus (CI+):
Yes
Audio Return Channel (ARC):
Yes
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:
0
Consumer Electronics Control (CEC):
BRAVIA Sync

Network

Wi-Fi:
Yes
Wi-Fi standards:
802.11a, Wi-Fi 5 (802.11ac), 802.11b, Wi-Fi 6 (802.11ax), 802.11g
Ethernet LAN:
Yes
Bluetooth:
Yes
Browsing:
Yes
Bluetooth version:
5.3
Bluetooth profiles:
SPP, A2DP, HID, HOGP, AVRCP

Audio

Enhanced Audio Return Channel (eARC):
Yes
Audio decoders:
DTS-HD Master Audio, DTS:X, Dolby Atmos, Dolby Audio, DTS Digital Surround, DTS Express
RMS rated power:
56 W
Subwoofer RMS power:
10 W
Audio output channels:
2.1
Built-in subwoofer:
Yes
Auto volume leveller:
Yes
Number of speakers:
5

TV tuner

Analog signal format system:
SECAM B/G, SECAM D/K, PAL BG, PAL DK
Tuner type:
Analog & digital
Number of tuners:
3 tuner(s)
Digital signal format system:
DVB-S, DVB-C, DVB-S2, DVB-T, DVB-T2
Supported TV bands:
VHF, UHF

Power

Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
E
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
107 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
142 kWh
Power consumption (typical): Power consumption in switched-on state expressed in W.
619 W
Power consumption (standby):
0.5 W
AC input frequency:
50
AC input voltage:
220 - 240
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.
A to G

Design

Product colour:
Black
Panel mounting interface:
300 x 300
Stand colour:
Silver
VESA mounting:
Yes
Rollable display:
No

Other features

Voice control:
Yes

Performance

Teletext:
1000 pages
Ambient light sensor:
Yes
Picture processing technology:
Sony Dynamic Contrast Enhancer, Sony Live Colour, Sony XR Contrast Booster, Sony XR Triluminos Pro
High Dynamic Range (HDR) supported:
Yes
High Dynamic Range (HDR) technology:
High Dynamic Range 10 (HDR10), Dolby Vision, Hybrid Log-Gamma (HLG)

Weight & dimensions

Stand width:
1258 mm
Width (with stand):
1713 mm
Height (with stand):
1012 mm
Depth (with stand):
405 mm
Weight (without stand):
32300 g
Height (without stand):
984 mm
Width (without stand):
1713 mm
Depth (without stand):
38 mm
Weight (with stand):
34000 g

Management features

Electronic Programme Guide (EPG):
Yes
Sleep timer:
Yes
On/Off timer:
Yes
Parental control:
Yes

Packaging data

Package weight:
44000 g
Package depth:
191 mm
Package height:
1115 mm
Package width:
1912 mm

Packaging content

Remote control included:
Yes
Cables included:
USB
Desktop stand:
Yes
E-manual:
Yes

Features

Teletext function:
Yes
Subtitles function:
Yes

File formats

Audio formats supported:
AAC, MP3, WAV, WMA, LPCM, FLAC
Image formats supported:
ARW, MJPEG, JPEG
Video formats supported:
MPEG2, WEBM, MPEG2-PS, 3GPP, MPEG2-TS, MPEG4, AVC, HEVC, AVI, XAVC S, MKV, MP4, VP8, MPEG1

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Energy label

Energy label
K77XR80PAEP
Model

Device manufacturer code

Sony
Manufacturer

Device manufacturer

77 "
Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

E
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

G
Energy efficiency class (HDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

107 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

142 kWh
Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

Customer questions

FAQ

How much does the Television Sony BRAVIA 8 OLED cost, and is it available for purchase?

The price is 2,872.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Wednesday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Cash payment, Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can Television Sony BRAVIA 8 OLED be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the Television Sony BRAVIA 8 OLED online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for Television Sony BRAVIA 8 OLED?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.
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