{{ totalProductsCount }}

In cart {{totalProductsCount}} item(s)

Total:
{{sum | formatAmount}}

Your cart is empty

header-product Strong SRT 40FD5553 40" Smart TV Full HD 1920 x 1080
380.49 €

Strong SRT 40FD5553 40" Smart TV Full HD 1920 x 1080

Strong SRT 40FD5553 Smart TV Photo 1
Strong SRT 40FD5553 Smart TV Photo 2
Strong SRT 40FD5553 Smart TV Photo 3
Strong SRT 40FD5553 Smart TV Photo 4
Strong SRT 40FD5553 Smart TV Photo 5
Strong SRT 40FD5553 Smart TV Photo 6
Strong SRT 40FD5553 Smart TV Photo 7
Strong SRT 40FD5553 Smart TV Photo 8
Strong SRT 40FD5553 Smart TV Photo 1
Strong SRT 40FD5553 Smart TV Photo 2
Strong SRT 40FD5553 Smart TV Photo 3
Strong SRT 40FD5553 Smart TV Photo 4
Strong SRT 40FD5553 Smart TV Photo 5
Strong SRT 40FD5553 Smart TV Photo 6
Strong SRT 40FD5553 Smart TV Photo 7
Strong SRT 40FD5553 Smart TV Photo 8
Keep track of price changes You keep track of price changes
Watch the price drop

Leave your address - as soon as the price of the product goes down, you'll know about it right away

You keep track of price changes

Strong SRT 40FD5553 40" Smart TV Full HD 1920 x 1080

{{email}}
You keep track of price changes

Strong SRT 40FD5553 40" Smart TV Full HD 1920 x 1080

{{email}}
{{selectedOffer && selectedOffer.price | formatAmount}}

Short description

The Strong SRT 40FD5553 is a 40-inch Full HD Smart TV with a resolution of 1920 x 1080 pixels. It features IQR motion interpolation technology for enhanced image quality, a brightness of 220 cd/m², and a fast response time of 9.5 ms. With a contrast ratio of 5000:1 and a native aspect ratio of 16:9, it delivers stunning visuals. The TV supports DVB-C, DVB-S2, and DVB-T2 digital signal formats and offers Wi-Fi and Ethernet LAN connectivity.
Available for order: 27 pcs.
Warranty: 2 Years
SKU: 9178339
delivery
to the Customer Service Center at Kengaraga 2b, Riga
09.10.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
09.10.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
14.10.2026 {{selectedOffer.courierDeliveryString}}
From 53.99 € (Weight: 41.00 kg)
payment
Payment Methods:
Bank transfer
Together cheaper
{{product.price | formatAmount}}
{{product.title}}
{{productBundle.reference.specialPrice | formatAmount}}
{{productBundle.title}}
{{productBundlePreviousPrice | formatAmount}}
{{productBundleSpecialPrice | formatAmount}}

You saving {{productBundleYouSave | formatAmount}}

Product information

Description

The Strong SRT 40FD5553 40" Smart TV Full HD 1920 x 1080 is a 40-inch television with Full HD resolution (1920 x 1080) and an Android TV operating system. The display offers 220 cd/m² brightness, a 5000:1 contrast ratio and a native 16:9 aspect ratio. Motion interpolation using IQR technology and a 9.5 ms response time improve clarity in fast-moving scenes. The set supports DVB-C, DVB-S2 and DVB-T2 digital broadcast standards and provides both Wi‑Fi and Ethernet LAN network connectivity for streaming apps and online content.

Advantages

The TV combines Full HD resolution and IQR motion interpolation to deliver clear detail and smoother motion without increasing pixel count. Android TV provides access to a wide range of streaming applications and services, while built-in Wi‑Fi and Ethernet LAN allow flexible network connection. With a 40-inch (100 cm) diagonal and standard 16:9 format, the screen is suitable for living rooms and bedrooms where space and energy consumption are considerations. The black finish integrates with most interior styles.

Suitable for

  • Watching broadcast TV via DVB-C, DVB-S2 or DVB-T2
  • Streaming movies and series using Android TV apps
  • Casual gaming and multimedia playback
  • Secondary displays in bedrooms, kitchens or small living rooms

Key specifications

  • Display diagonal: 40" (100 cm)
  • Panel resolution: 1920 x 1080 (Full HD)
  • Operating system: Android TV
  • Brightness: 220 cd/m²
  • Contrast ratio: 5000:1
  • Response time: 9.5 ms
  • Motion interpolation: IQR technology
  • Aspect ratio: 16:9
  • Digital tuner support: DVB-C, DVB-S2, DVB-T2
  • Network connectivity: Wi‑Fi and Ethernet LAN
  • Energy class (SDR/HDR): F / F
  • Energy consumption (per 1000 h): 39 kWh (SDR and HDR)
  • Colour: Black

How to use

Unpack and place the TV on a stable stand or mount it according to the manufacturer’s instructions. Connect the power cable and use the built-in tuner to scan for available DVB-C, DVB-S2 or DVB-T2 channels. For internet services and streaming, connect to a local network via Wi‑Fi or Ethernet LAN, then sign in to your Google/Android TV account to install and manage apps. Adjust picture settings such as brightness, contrast and motion interpolation in the on‑screen menu to suit viewing conditions. Use HDMI or USB ports for external devices such as set‑top boxes, players or game consoles.

Usage recommendations

Place the set away from direct sunlight and heat sources to maintain screen contrast and avoid reflections. For smooth motion in sports or fast action, enable IQR motion interpolation and set higher picture modes if available. Regularly update the Android TV system and installed applications to ensure optimal performance and security.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
39 kWh
Power consumption (typical): Amount of power consumed by this model, often expressed in watts (W). Typical values that manufacturers give are power consumption when off, standby/suspended mode, typical use, maximum usage.
75 W
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.
Yes
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:
0
PC in (D-Sub): The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.
No
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.
Yes
Motion interpolation technology: Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.
IQR (Image Quality Ratio) 600
Screen shape:
Flat
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.
1920 x 1080
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.
40 "
Product colour: The colour e.g. red, blue, green, black, white.
Black
All features

Packaging data

Package height: The distance from the top to the bottom of the packaging.
635 mm
Package depth: The distance from the front to the back of the packaging.
127 mm
Package width: The distance from one side of the packaging to the other.
990 mm
Package weight: Weight of the packaged product.
7000 g

Weight & dimensions

Width (with stand):
900.3 mm
Height (with stand):
596.1 mm
Depth (with stand):
178.9 mm
Weight (with stand):
5800 g
Weight (without stand):
5700 g
Height (without stand):
514.3 mm
Depth (without stand):
85.5 mm
Width (without stand):
897.9 mm

Packaging content

Desktop stand:
Yes

Power

AC input voltage: The voltage of the AC electricity that is inputted into the product.
100 - 240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
39 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
39 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.
A to G
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.
0.5 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Power consumption (typical): Amount of power consumed by this model, often expressed in watts (W). Typical values that manufacturers give are power consumption when off, standby/suspended mode, typical use, maximum usage.
75 W
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F

Management features

Electronic Programme Guide (EPG): An Electronic Programme Guide (EPG) allows device users to navigate scheduling information menus interactively, selecting and discovering programming by time, title, station, or genre using an input device such as a keypad, computer keyboard, or TV remote control. Its interactive menus are generated entirely within local receiving or display equipment using raw scheduling data sent by individual broadcast stations or centralized scheduling information providers. A typical IPG provides information covering the next 7 or 14 days.
Yes
Parental control:
Yes

Ports & interfaces

Headphone outputs: Number of sockets /ports where headphones are connected.
1
RF ports quantity: The number of sockets (ports) for RF (radio frequency) connections.
2
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.
3
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.
2
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.
Yes
RF connector type:
F, IEC
Digital audio optical out: The socket in the device for the digital audio output. The signal is carried via an optical cable with an TOSLINK connector.
1
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:
0
Ethernet LAN (RJ-45) ports: Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.
1
PC in (D-Sub): The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.
No

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.
802.11g, Wi-Fi 4 (802.11n), 802.11b
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.
Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.
Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes

Audio

RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.
16 W
Number of speakers: The quantity of speakers included in/with the product.
2

Features

Teletext function: The TV has Teletext, which is a means of sending text and diagrams to a properly equipped television screen by use of one of the vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted within the television signal (usually accessed by pressing 888 on the remote control.
Yes
Subtitles function:
Yes
High Dynamic Range (HDR) supported:
Yes
High Dynamic Range (HDR) technology:
High Dynamic Range 10 (HDR10)
Panel mounting interface: The product can be used wih VESA mounting interfaces.
200 x 200
VESA mounting:
Yes
Product colour: The colour e.g. red, blue, green, black, white.
Black

Smart TV

Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.
Android TV
Operating system version: The version of the operating system used e.g. 4.1, 4.2 for Android.
11
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.
Yes
Screen mirroring:
Yes
Hybrid Broadcast Broadband TV (HbbTV):
Yes
Video on Demand (VOD) support:
Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.
Yes

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.
DVB-C, DVB-T2, DVB-S2

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.
100 cm
Contrast ratio (typical): The difference in light intensity between the brightest white and the darkest black.
5000:1
Viewing angle, horizontal: Maximum horizontal angle at which a display can be viewed with acceptable visual performance.
178 °
Viewing angle, vertical: Maximum vertical angle at which a display can be viewed with acceptable visual performance.
178 °
Display brightness: Brightness is the amount of radiating light emitted from the screen. The brightness rating is measured in candellas per square meter, commonly known as 'nits'.
220 cd/m²
Response time: The response time is the time difference between the moment that a source (for example a video card) sends a signal and that equipment (for example a monitor) receives or display the signal. (Used abbreviations: R/F = Rise and Fall.)
9.5 ms
Display refresh rates supported:
60 Hz, 50 Hz
Motion interpolation technology: Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.
IQR (Image Quality Ratio) 600
Screen shape:
Flat
Native aspect ratio: The aspect ratio is the ratio of the width of an image to its height. The native aspect ratio is the one which the projector/display is particularly designed for. Images shown in native aspect ratio will utilize the entire resolution of the display and achieve maximum brightness. Images shown in other than native aspect ratio will always have less resolution and less brightness than images shown in native aspect ratio.
16:9
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).
Full HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.
1920 x 1080
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.
40 "

Similar products

{{product.title}}
Show details Hide details

{{highlightedFeature.featureTitle}}:

{{getProductFeatureValueById(product, highlightedFeature.featureId)}}

{{product.price | formatAmount}}
Might be useful
{{product.manufacturerName}}
{{product.categoryName}}
{{product.title}}
{{product.specialPrice}}
{{product.price}}

Energy label

Energy label
SRT40FD5553
Model

Device manufacturer code

STRONG
Manufacturer

Device manufacturer

39 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

75 W
Power consumption (typical)

Amount of power consumed by this model, often expressed in watts (W). Typical values that manufacturers give are power consumption when off, standby/suspended mode, typical use, maximum usage.

F
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Yes
Common interface (CI)

Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.

No
PC in (D-Sub)

The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.

Yes
Ethernet LAN

An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.

Yes
Internet TV

Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.

IQR (Image Quality Ratio) 600
Motion interpolation technology

Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.

1920 x 1080
Display resolution

The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.

40 "
Display diagonal

Size of the display for this product, measured diagonally, usually in inches.

Black
Product colour

The colour e.g. red, blue, green, black, white.

Customer reviews

Customer questions

FAQ

How much does the Strong SRT 40FD5553 Smart TV cost, and is it available for purchase?

The price is 380.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 27 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 09.10.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All STRONG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized STRONG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, power consumption (typical), energy efficiency class (sdr), common interface (ci), usb 3.2 gen 1 (3.1 gen 1) type-a ports quantity, pc in (d-sub), ethernet lan, internet tv, motion interpolation technology, screen shape, display resolution, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for Strong SRT 40FD5553 Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.
warranty
14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
shipping
Fast Delivery Get your orders as quickly as possible — right to your door, parcel lockers, or pickup points across Latvia and the EU.
payment
Secure Payment Pay the way you prefer: cash, VISA, MasterCard, Apple Pay, Google Pay, bank transfer, or 0% installment plan.
warranty
Quality Since 2008 AiO.lv has been on the market for over 18 years and has earned trust — with more than 6000 genuine positive reviews on Google.