Texturizing Paste WELLA PROFESSIONALS Eimi Rugged Texture Matte — 150 ml, for creating matte texture and flexible hold

WELLA PROFESSIONALS Eimi Rugged Texture Matte is a 150 ml texturizing paste formulated to deliver matte texture, separation and a flexible hold for short to medium hair. The paste creates a tactile, non-shiny finish that helps define individual strands and sculpt tousled, rugged styles while maintaining movement and reworkability throughout the day.

Advantages

This texturizing paste provides a matte, low-shine result and light-to-medium flexible hold that allows reshaping without stiffness. It adds grip and separation for layered cuts, enhances texture and volume at the roots, and leaves hair with a natural, tactile feel rather than a glossy coating. The product is suitable for repeated restyling during the day and is easy to work through hair for targeted definition.

Suitable for

• Creating tousled, rugged or piecey hairstyles for short to medium lengths
• Adding separation and definition to layered cuts
• Providing flexible hold for everyday styling and restyling
• Matte finish looks where low shine is desired

Key specifications

• Form: paste with pliable texture
• Finish: matte, low shine
• Hold: flexible light-to-medium hold
• Volume: enhances texture and root lift on short to medium hair
• Usability: suitable for reworking and restyling throughout the day
• Container size: 150 ml

How to use

Warm a small amount of paste between palms and distribute evenly through dry or slightly damp hair, focusing on mid-lengths and ends for separation or on roots for added grip. Shape and sculpt with fingers to create piecey, textured looks; apply additional product as needed for more definition. For a softer effect, use less product and blend thoroughly. The paste can be reapplied and restyled during the day without creating stiffness.

Usage recommendations

For best results, start with a small amount and build up gradually to avoid weighing hair down. Use on clean, towel-dried hair for controlled texture or on fully dry hair for a more rugged, separated finish. Combine with a light hairspray if you need extra hold while preserving the matte appearance.