Hair powder AMERICAN CREW Boost Powder 10 g — styling powder in pot for volume and texture

AMERICAN CREW Boost Powder 10 g is a lightweight styling powder in a pot designed to create instant lift, volume and texture for short to medium hair. The matte finish powder adds grit and separation at the roots without stiffness, allowing natural movement while increasing perceived thickness. Its compact 10 g format is suitable for everyday styling, touch-ups and on-the-go application, and it can be layered with most other American Crew styling products for added control and dimension.

Advantages

This styling powder delivers anti-gravity volume and a matte look while remaining weightless on hair. It provides lift at the roots and texturising grit that helps create separation and tousled styles without making hair feel sticky or hard. The product is formulated to be easy to apply from a pot, works quickly on dry hair, and can be combined with creams or other styling agents to enhance volume and hold.

Suitable for

• Short to medium-length hairstyles that need root lift and texture
• Everyday styling and quick touch-ups
• Creating matte, tousled, or separated looks with added fullness
• Layering with other styling products for stronger hold or additional styling effects

Key specifications

• Format: styling powder in a pot
• Net weight: 10 g
• Finish: matte
• Primary effects: volume, lift, texture and separation
• Hair length suitability: short to medium
• Application state: for use on dry hair

How to use

Tap the puck a few times to loosen the powder, then pour a small amount into your hand. Sprinkle the powder lightly and evenly onto dry hair, concentrating at the roots for maximum lift and separation. Work the product in with your fingers to distribute texture and achieve the desired shape. For increased volume or hold, layer with Boost Cream or other American Crew styling products as needed.

Usage recommendations

Apply sparingly at first to avoid excess residue; build coverage gradually until you reach the preferred level of lift and texture. Use on dry hair only and reapply for touch-ups during the day. Store the pot in a cool, dry place and keep the lid closed between uses to maintain product quality.