Reasons to buy
Ping it. Find it.
Attach an AirTag to items you often misplace and find them fast. Play a sound from the built-in speaker via the Items tab in the Find My app or simply ask Siri — “Hey Siri, find my wallet.” If the item is nearby, follow the sound and end the search in seconds.

Precision guidance — Cold, warm, warmer, hot
When your AirTag is nearby, Precision Finding on compatible iPhones guides you straight to it using Ultra Wideband technology. See the distance and direction to your AirTag for fast, accurate retrieval.
Precision Finding is compatible with iPhone 11, iPhone 11 Pro and 11 Pro Max, iPhone 12 and 12 mini, and iPhone 12 Pro and 12 Pro Max.

How it works
Your AirTag emits a secure Bluetooth signal that can be detected by nearby devices in the Find My network. Those devices relay the AirTag’s location to iCloud so you can view it in the Find My app. The process is anonymous, encrypted, and designed to be efficient—protecting your privacy without draining battery or using your data.

Lost Mode for easier recovery
Put your AirTag into Lost Mode to get automatic notifications when it’s detected by the network. You can also enable a contact option so someone who finds your AirTag can tap it with an NFC-capable smartphone to see your contact details and help return your item.

Privacy built in
Your AirTag’s location is visible only to you. Location data and history are never stored on the AirTag. Devices that help relay location remain anonymous and all location information is encrypted end-to-end—so not even Apple can view your AirTag’s location or the identity of locating devices.

Beautifully simple setup
One-tap setup connects your AirTag instantly with your iPhone or iPad. Name your AirTag, attach it to the item you want to track, and start protecting your belongings. You can also receive AirTag notifications on your Apple Watch.

See it from every angle with AR
View the AirTag in augmented reality using Safari on your iPhone or iPad to examine size, design, and how it fits with your accessories before you buy.