Shampoo Aveda Botanical Repair Purple Toning Shampoo for Damaged Hair 200 ml

Aveda Botanical Repair Purple Toning Shampoo for Damaged Hair 200 ml is formulated to neutralize unwanted warm and yellow tones in blonde, highlighted or chemically treated hair while delivering a cleansing and repairing action. The product uses purple toning pigments combined with cleansing agents and repair-focused ingredients to help smooth hair fiber, reduce brassy tones and maintain a cooler blonde shade between salon visits. The 200 ml size is suitable for regular at-home use and periodic toning.

Advantages

This purple toning shampoo neutralizes warm and yellow undertones through violet pigments while providing a gentle yet effective cleanse for color-treated or damaged hair. It is designed to support smoother-looking hair by contributing to surface conditioning and helping preserve cool blonde shades. The formulation balances toning and repair, making it practical for maintenance routines without overwashing.

Suitable for

• Blonde, highlighted or bleached hair seeking neutralization of brassy tones
• Color-treated hair requiring a gentle cleansing and toning between salon visits
• Hair with visible damage or rough texture that benefits from smoothing and maintenance
• Periodic toning treatments to maintain cool, ashy or platinum shades

When it may not be suitable

Not all hair types require purple toning; individuals with natural dark hair or those who want to preserve warm, golden tones should avoid this product. Overuse can lead to slight violet deposits on very porous or extremely light hair, so frequency should be adjusted based on hair porosity and desired shade.

Key specifications

• Volume: 200 ml
• Product type: Purple toning shampoo for damaged and color-treated hair
• Main action: Neutralizes warm/yellow tones and provides cleansing
• Intended effects: Tone correction, surface smoothing, maintenance of cool blonde shades

How to use

Apply to wet hair, lather gently and leave on for a short period depending on desired toning intensity—typically between 1 to 3 minutes for light toning, longer for stronger correction—then rinse thoroughly. For damaged or color-treated hair, follow with a conditioner or a repair mask suited to chemically treated hair. Adjust frequency of use according to hair porosity, natural tone and the level of brassiness; many users apply once a week or as needed.

What to consider before purchase

• Intended hair color: best suited to blonde, highlighted, bleached or lightened hair
• Hair porosity: highly porous hair may tone faster and require shorter application times
• Frequency: plan use according to desired toning intensity to avoid over-deposition
• Complementary products: pair with a conditioner or repair treatment for optimal smoothing and protection

Usage recommendations

Use the shampoo periodically rather than daily for maintenance toning; perform a strand test on very light or porous hair to determine exact processing time and avoid unexpected violet reflections. Combine with a restorative conditioner to support damaged fiber and prolong color tone stability.