BABYLISS ST394E hair straightener

Name: Hair straightener BABYLISS ST394E — ST394E
Brand: BABYLISS
SKU: 10857527
Price: 47.99 EUR
Availability: InStock

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Hair straightener BABYLISS ST394E — ceramic plates, 6 temperature levels (140–235 °C), 42 W, plate 25×120 mm, 3 m swivel cord

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Short description

BABYLISS ST394E hair straightener with Warm Technology features floating ceramic plates (25×120 mm), ion conditioning and a PTC heater for fast 30 s heat-up. Six adjustable temperature settings from 140 to 235 °C, 42 W power and a 3 m swivel cord make it suitable for all hair lengths and thicknesses. Includes heat-resistant mat, ready indicator, illuminated controls and 5-year warranty for home styling use.

Available at price 47.99 €: 120 pcs.

Total available for order: 234 pcs.

Warranty: 2 Years

SKU: 10857527

Learn more

Deliver the order:

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to the Customer Service Center at Kengaraga 2b, Riga

03.07.2026 {{selectedOffer.officeDeliveryString}}

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Customer service center

2b. Kengaraga str., Riga, Latvia, LV-1063

03.07.2026 {{selectedOffer.officeDeliveryString}}

free

Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!

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From 4.99 € (Weight: 0.68 kg)

Parcel couriers

Latvijas Pasts pakomāts / Unisend / DPD Paku skapis / Omniva / Venipak Pickup / Venipak Locker / Latvijas Pasts nodaļa

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Payment Methods:

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Product information

Description

The BaByliss ST394E hair straightener combines Warm Technology and a 42 W power rating to provide efficient heating and smooth styling results. Housed in a durable plastic body with a sleek black finish, this styler integrates a ceramic heating system and ion conditioning to reduce frizz and improve shine. The device includes a long 3 m swivel cord for increased reach and an automatic shut-off function after 60 minutes for added safety. A 5-year warranty covers manufacturing reliability and long-term use.

Advantages

The ceramic heating system delivers even heat distribution across the plates, helping to minimise hot spots and protect hair structure during styling. Ion conditioning reduces static and frizz, promoting a smoother and glossier finish. The 42 W power enables faster temperature recovery and efficient styling, while the extended 3 m cord allows comfortable movement and flexible positioning at the styling station. Automatic power-off after 60 minutes enhances user safety and energy efficiency.

Suitable for

Daily straightening of medium-length to long hair
Creating sleek, frizz-free styles for fine or thick hair
Quick touch-ups and travel within homes or salons where a long cord is useful
Users who require ion conditioning to improve hair smoothness and shine

Key specifications

Power: 42 W
Number of heating levels: 6
Ceramic heating system: yes
Ion conditioning: yes
Cord length: 3 m (swivel cord)
Auto power-off: after 60 minutes
Weight: 0.475 kg
Housing material: plastic
Colour: black
Warranty: 5 years

How to use

Ensure hair is dry and detangled before using the BaByliss ST394E. Plug the device into a compatible outlet, select the appropriate heating level for your hair type from the six available settings, and allow the plates to reach the set temperature. Section hair into manageable portions and glide the straightener along each section from root to tip at a steady pace. For best results, use in combination with heat protectant products. After styling, switch off the appliance and allow it to cool before storing.

Usage recommendations

For fragile or chemically treated hair, select a lower heating level and perform a small test pass to confirm the temperature is sufficient. To maintain plate performance and hygiene, wipe the plates with a soft, dry cloth only when the device is unplugged and fully cooled. Avoid using heavy styling products directly on the plates to prevent residue buildup.

Specifications

Number of heating levels:: 6
Power:: 42 W
Weight:: 0.475 kg
Ceramic heating system:: Yes
Ion conditioning:: Yes
Product colour:: Black

All features

Performance

Warm-up time:: 30 s
Technology:: Warm
Adjustable thermostat:: Yes
Purpose:: Dry hair
Control type:: Buttons
Cool shot function:: No
Number of heating levels:: 6
Ionic function:: Yes
Heater type:: PTC
Ion conditioning:: Yes
Cool wall housing:: No
Number of settings:: 6
Temperature (max):: 235 °C
Number of temperature settings:: 6
Fast heat:: Yes
Ceramic heating system:: Yes
Anti-static styling:: Yes
Auto rotating:: No
Heating element material:: Ceramic
Temperature (min):: 140 °C
Suitable for hair types:: All hair
Heating time:: 30 s
Rotating brush:: No
Floating plates:: Yes
Rounded plates:: No
Flexible plates:: Yes
Wide plates:: No
Directional rotation:: No
Hair straightening:: Yes
Hair drying:: No
Suitable for hair length:: Long, Medium, Short
Removable filter cage:: No
Alternate rotation:: No
Curl release function:: No

Ergonomics

Illuminated on/off switch:: Yes
Cordless:: No
Indication light:: Yes
Battery low indication:: No
Ready indicator:: Yes
Swivel cord:: Yes
Battery LED indicator:: No
Cord length:: 3 m
Temperature indicator:: Yes
Built-in display:: No
Auto power off after:: 60 min
Ready alarm:: No
Key lock:: No
Dangerous for the environment:: No
Heat indicator:: Yes

Power

Battery type:: Built-in
Power source:: AC
Power:: 42 W
Dual voltage:: No
AC input frequency:: 50/60
AC input voltage:: 230
Variable voltage:: No

Features

Type:: Straightening iron
Cable length:: 3 m
Product colour:: Black
Settings:: 6
On/off switch:: Yes
Heat up time:: 30s
Hair thickness:: All
Hair length type:: All
Temperature settings:: 6
Manual languages:: DAN, DEU, DUT, ENG, ESP, FIN, FRE, ITA, Multi, NOR, RUS, SWE
Suitable for hair thickness:: Medium, Thick, Thin
Warranty period:: 5 year(s)

Weight & dimensions

Weight:: 0.475 kg
Height:: 30 mm
Width:: 310 mm
Depth:: 28 mm
Net product dimensions excl. attachments (W x D x H):: 310 x 28 x 30
Net weight product including accessories:: 521 g
Plate width:: 25 mm
Plate depth:: 120 mm

Packaging data

Package dimensions (WxDxH):: 365 x 85 x 128
Package weight:: 691 g
Package depth:: 85 mm
Package height:: 128 mm
Package width:: 365 mm
Package type:: Box
Quantity per pack:: 1 pc(s)

Packaging content

Concentrator nozzle:: No
Carrying case:: No
Cleaning brush:: No
Hair comb:: No
Manual:: Yes
Pouch:: No
Travel pouch:: No
Cool tip:: No
Protective caps:: No
Holder:: No
Diffuser nozzle:: No
Docking station included:: No
Attachments quantity:: 1
Heat-resistant glove included:: No
Anti-slip mat:: No
Heat-resistant mat included:: Yes
Heat mat:: Yes
Oval brush:: No

Logistics data

Pallet dimensions (W x D x H):: 1200 x 800 x 2066
Products per pallet:: 450 pc(s)
Master (outer) cases per pallet:: 75 pc(s)
Layers per pallet:: 5 pc(s)
Master (outer) case height:: 380 mm
Master (outer) case width:: 205 mm
Master (outer) cases per pallet layer:: 15 pc(s)
Master (outer) case gross weight:: 4480 g
Pallet gross weight:: 351000 g
Pallet gross width:: 800 mm
Pallet gross length:: 1200 mm
Pallet gross height:: 2046 mm
Pallet net weight:: 313000 g
Pallet gross volume:: 1838.4 dm³
Master (outer) case length:: 270 mm
Products per master (outer) case:: 6 pc(s)
Master (outer) case GTIN (EAN/UPC):: 33030050185783
Master (outer) case volume:: 210 cm³
Products per pallet layer:: 90 pc(s)
Pallet net length:: 1200 mm
Pallet net width:: 800 mm
Pallet net height:: 1902 mm
Customs product code (TARIC):: 8516320000

Technical details

Auto power off:: Yes
Ion technology:: Yes
Wide XL-plates:: No
Floating ceramic plates:: Yes
Ready-to-use indicator light:: Yes
Number of heat settings:: 6
Plates locking:: No
Plate size:: 25 x 120mm
Banana clip:: No
Care setting:: No
Natural oils + Vitamin E:: No
Soft storage ring:: No
Hair loop:: No
Heat brush:: No

Design

Housing material:: Plastic
Designed for travel:: No

Supplier features

Product or Article Information Sheet available?:: Yes
Material Safety Data Sheet (MSDS) name:: t34602021-06-10_C150d_608048.06_EUDoC_ST391E_ST393E

Battery

Battery technology:: Nickel-Metal Hydride (NiMH)

Other features

Cable colour:: Black
Product type:: Hair straightener

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Instructions

babyliss-ST394E-10857527.pdf

Description

Instructions

babyliss-ST394E-10857527.pdf

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Warehouse	Stock	Delivery to the store	Store Price
WH353	120	03.07.2026	47.99 €
WH360	57	Friday Best delivery	51.99 €
WH321	57	29.06.2026	59.49 €

47.99 €

Stock: 120

Delivery Date: 03.07.2026

Warehouse: WH353

51.99 €

Stock: 57

Delivery Date: Friday Best delivery

Warehouse: WH360

59.49 €

Stock: 57

Delivery Date: 29.06.2026

Warehouse: WH321

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Customer questions

FAQ

How much does the BABYLISS ST394E hair straightener cost, and is it available for purchase?

The price is 47.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 234 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All BABYLISS products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized BABYLISS service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: number of heating levels, power, weight, ceramic heating system, ion conditioning, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for BABYLISS ST394E hair straightener?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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