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header-product Neutral Density Graduated Filter B+W Basic 701 Graduated ND 50% MRC 77mm (model 1102717)
206.49 €

Neutral Density Graduated Filter B+W Basic 701 Graduated ND 50% MRC 77mm (model 1102717)

B+W Graduated ND 50% MRC 77mm (1102717) Photo 1
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Neutral Density Graduated Filter B+W Basic 701 Graduated ND 50% MRC 77mm (model 1102717)

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Neutral Density Graduated Filter B+W Basic 701 Graduated ND 50% MRC 77mm (model 1102717)

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Short description

B+W Basic 701 Graduated ND 50% MRC is a 77mm graduated neutral density filter that reduces light transmission by 50% across part of the frame. It features multi-resistant coating (MRC) to minimize reflections and maintain image quality. Designed for landscape and outdoor photography, it helps balance bright skies and darker foregrounds for improved exposure control.
Available for order: 3 pcs.
Warranty: 2 Years
SKU: 11878449
Manufacturer: B&W
delivery
to the Customer Service Center at Kengaraga 2b, Riga
03.07.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
03.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
08.07.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 €
Parcel couriers
Latvijas Pasts pakomāts / Unisend / DPD Paku skapis / Omniva / Venipak Pickup / Venipak Locker / Latvijas Pasts nodaļa
08.07.2026 {{selectedOffer.parcelStationDeliveryString}}
From 1.99 €
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3 mth. х 68.83 €

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All payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment
36 months installment: from 5.74 euros per month
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Product information

Description

The B+W Basic 701 Graduated ND 50% MRC 77mm is a graduated neutral density filter designed to reduce light transmission by 50% across a portion of the frame. Manufactured for 77mm lens threads, this filter places a gradual darkening that helps balance exposures when bright skies meet darker foregrounds. The multi-resistant coating (MRC) minimizes internal reflections and surface reflections to preserve contrast and color fidelity, making it suitable for landscape and outdoor photography where controlled dynamic range is required.

Advantages

This graduated neutral density filter provides a reliable and simple way to reduce overexposed highlights without affecting the entire frame. The 50% density transition allows precise control of sky brightness relative to the foreground, while the MRC surface treatment reduces flare and ghosting for cleaner images. Built for compatibility with 77mm lenses, the filter integrates with standard screw-in mount systems and maintains optical clarity for use with modern lenses and digital sensors.

Suitable for

  • Landscape photography to balance sky and land exposure
  • Seascapes and waterfront scenes with bright horizons
  • Outdoor architecture where parts of the scene are strongly lit
  • Sunset and sunrise shots with high dynamic range

Key specifications

  • Filter type: Graduated neutral density (soft/grad)
  • Density reduction: 50% transmission reduction across graduated area
  • Coating: Multi-resistant coating (MRC) to minimize reflections
  • Thread size: 77 mm screw-in mount
  • Optical material: High-quality optical glass

How to use

Screw the filter onto a lens with a 77mm thread and position the graduated edge so the darker area covers the brightest part of the scene, typically the sky. Adjust the rotation and height of the filter to align the transition with the horizon or other boundary between bright and dark areas. Meter exposure based on the foreground or use spot metering and compensate as needed to achieve the desired balance. Use a lens hood or shade the lens to reduce stray light when working at low angles.

Usage recommendations

For best results, combine the graduated ND with a tripod for precise composition and with polarizing filters only when compatible; stacking multiple screw-in filters may introduce vignetting on wide-angle lenses. Clean the filter with a soft microfiber cloth and appropriate cleaner to maintain the MRC performance.

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Customer reviews

Customer questions

FAQ

How much does the B+W Graduated ND 50% MRC 77mm (1102717) cost, and is it available for purchase?

The price is 206.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 3 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can B+W Graduated ND 50% MRC 77mm (1102717) be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the B+W Graduated ND 50% MRC 77mm (1102717) online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All B&W products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized B&W service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
warranty
14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
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Quality Since 2008 AiO.lv has been on the market for over 18 years and has earned trust — with more than 6000 genuine positive reviews on Google.