Bleaching/Toning Lotion GOLDWELL Colorance Express 1000 ml — oxidant for demi-permanent hair color

GOLDWELL Colorance Express Toning Lotion 1000 ml is a professional oxidant formulated for use with Colorance demi-permanent hair colors. This 1-litre developer/bleaching lotion activates pigments in demi-permanent shades to allow gentle lift and consistent tone control during toning, glossing and color-refresh services in salon environments. The product is intended for professional stylists who require predictable color deposit and improved blending when working with the Colorance range.

Advantages

The oxidant delivers even activation of Colorance pigments for uniform toning and glossy results without aggressive lightening. Its 1000 ml format suits busy salons, reducing the need for frequent reordering. Formulated for demi-permanent services, the lotion supports controlled pigment blending and helps achieve repeatable tone control and natural-looking deposits.

Suitable for

• Professional salon toning and glossing with GOLDWELL Colorance demi-permanent shades
• Refreshing or adjusting existing demi-permanent color
• Subtle lift and tone control when blending shades
• Color services that require even pigment activation and smooth deposit

When it may not be suitable

This oxidant is designed specifically for use with Colorance demi-permanent hair colors and is not intended for permanent oxidative haircolor systems that require stronger developers. It is not formulated to produce dramatic lightening on natural hair; for significant lift or high-lift bleaching, a different bleaching system and stronger developer are required.

Key specifications

• Volume: 1000 ml
• Type: Oxidant / toning lotion for demi-permanent color
• Intended use: Activation and pigment blending for demi-permanent salon color services
• Application: Toning, glossing, color refresh and subtle lift

How to use

Mix the GOLDWELL Colorance Express Toning Lotion with the chosen Colorance demi-permanent color according to the Colorance technical guidelines and recommended mixing ratios. Apply the mixture to clean, dry or towel-dried hair as instructed by the manufacturer's application times. Process for the specified time, then emulsify and rinse thoroughly, followed by shampoo and conditioning as recommended. Use professional tools and follow standard salon safety and handling procedures.

What to consider before purchase

• Intended compatibility with GOLDWELL Colorance demi-permanent shades
• Not suitable for high-lift or permanent oxidative coloring that requires stronger developers
• Designed for professional use—ensure knowledge of Colorance mixing ratios and application times
• Large 1000 ml size suited to salon usage; check storage and shelf-life requirements once opened

Usage recommendations

Follow GOLDWELL Colorance technical instructions for mixing ratios and processing times. Perform a professional consultation and, where appropriate, a strand test to confirm desired tone and compatibility. Store in a cool, dry place and keep out of reach of children. Use appropriate salon PPE and ventilation when mixing and applying oxidants.