Hair dye Joanna Color Naturia permanent hair color 214 Dove Ash 150 g

Joanna Color Naturia permanent hair color in shade 214 Dove Ash (150 g) is formulated to provide long-lasting dyeing and even coverage for natural and previously colored hair. The product is designed to produce an ashy dove-gray tone while covering grey hair and changing overall hair shade. The 150 g tube is intended for single or multiple applications depending on hair length and thickness and is to be mixed with an appropriate developer according to the included instructions.

Advantages

The formula delivers uniform color distribution and reliably covers grey hair while maintaining a muted, ash-inflected finish. The 214 Dove Ash shade is developed to neutralize warm undertones and create a cool, dove-gray appearance. The product is suitable for use at home or in salon environments and is compatible with standard hair developers for permanent coloration. Instructions included help ensure consistent mixing ratios and processing times for predictable results.

Suitable for

• Covering natural grey hair for a cool ashy finish
• Changing warm or brassy tones to a dove-gray shade
• Permanent color applications on short to long hair
• Home use or professional salon color treatments

Key specifications

• Product type: permanent hair dye
• Shade: 214 Dove Ash (ashy dove-gray)
• Net weight: 150 g
• Coverage: intended for full hair coverage and grey coverage
• Result: cool, ash-toned coloration
• Application: requires mixing with a hair developer (per included instructions)

How to use

Prior to application, perform an allergy test as indicated in the instruction leaflet. Prepare the dye by mixing the 150 g tube with the specified volume and concentration of developer described in the package instructions. Apply to dry, unwashed hair or as directed: start at the roots for re-coloring and distribute through the lengths for full color change. Allow the product to process for the recommended time to achieve the intended 214 Dove Ash tone, then rinse thoroughly and condition as advised in the leaflet.

Usage recommendations

For best results, select developer strength based on the desired level of lift and current hair condition; use a 10–30 volume developer as recommended in the instructions. Maintain hair with color-safe shampoos and conditioners to prolong the ash tone and minimize fading.