Hair dye Joanna Naturia Color 231 — red currant, 150 g

Joanna Naturia Color 231 — red currant, 150 g is a permanent hair dye formulated to deliver rich red tones and long-lasting coverage for natural and previously colored hair. Packaged in a 150 g tube, this shade is developed to enhance warm color palettes and introduce vibrant red-currant nuances. The product is intended for at-home application or use by hair professionals, and it requires following the manufacturer's instructions and performing an allergy test prior to use.

Advantages

This permanent hair dye provides uniform coverage and consistent color payoff across different hair types. The 150 g tube format offers controlled dispensing for precise application and reduces product waste. Formulated to create red-currant shades, it helps intensify warm undertones and refresh existing red or auburn colors. The dye is suitable for full head application or root touch-ups, offering results that are resistant to typical fading when used with appropriate aftercare.

Suitable for

• Changing hair color to a red-currant tone
• Refreshing faded red or warm shades
• Full-head coloring and root touch-ups
• Use at home or in professional salon settings

Key specifications

• Product type: permanent oxidative hair dye
• Shade: red currant (shade 231)
• Net weight: 150 g
• Intended use: natural and previously colored hair
• Effect: full coverage and long-lasting color

How to use

Perform a patch and sensitivity test 48 hours before application following the manufacturer's instructions. Prepare the dye according to the instructions supplied with the product, typically mixing the colorant with the appropriate oxidizing developer. Apply to dry, unwashed hair, starting at the roots if performing a touch-up or at the mid-lengths and ends for full-head application. Observe the recommended processing time indicated by the manufacturer, then rinse thoroughly until the water runs clear and apply a conditioner to restore moisture and smooth the hair cuticle.

Usage recommendations

For best and longer-lasting results, use a color-safe shampoo and conditioner, avoid excessive heat styling, and protect hair from prolonged sun exposure. When transitioning from darker shades or covering gray hair, professional consultation is recommended to achieve the desired red-currant intensity and even coverage.