Hair dye Joanna Naturia shade 311 platinum, permanent haircolour, MPN 525451

Joanna Naturia shade 311 platinum is a permanent haircolour formulated to deliver a cool, light platinum tone. The product is intended for at‑home use and designed to change or neutralize natural hair tones, giving even, long‑lasting pigment when applied according to the label instructions. Shade 311 targets users seeking a light, neutral platinum result and can be used to cover natural colour or refresh previously lightened hair.

Advantages

This permanent hair dye provides consistent, even colour payoff in a platinum shade and is formulated for home application. It offers long‑lasting pigment that resists early fading when proper aftercare is used. The formulation is intended to neutralize warmer undertones, helping to achieve a cooler, ash‑platinum finish. Packaging includes components required for mixing and application as specified on the product leaflet.

Suitable for

• Lightening or neutralizing warm yellow and brassy undertones on blonde or lightened hair
• Achieving an even platinum tone on naturally light hair
• Refreshing and toning pre‑lightened hair to maintain cool platinum shade
• At‑home permanent colouring for users comfortable following product instructions

Key specifications

• Colour tone: platinum, cool/light ash
• Product type: permanent haircolour for at‑home use
• Intended result: long‑lasting pigment and neutralization of warm undertones
• Application format: mixable dye system with developer as directed on leaflet

How to use

Follow the printed instructions included with the product. Perform a skin sensitivity test 48 hours before application. Mix the dye and developer in the specified ratio, apply evenly to dry or towel‑dried hair depending on the instructions, and leave for the recommended processing time. Rinse thoroughly until water runs clear and condition hair as directed. Use protective gloves and avoid contact with eyes; in case of contact, rinse immediately with water.

Usage recommendations

For best results, start with hair that is light enough to accept the platinum tone; very dark hair may require pre‑lightening. Use colour‑safe, sulphate‑free shampoos and regular conditioning treatments to extend colour longevity and maintain the cool platinum effect. If unsure about the required lift or technique, consult a professional colourist before application.