Hair mask L’Oreal Paris Elseve Color-Vive Purple, neutralizes yellow and copper tones, 150 ml

L’Oreal Paris Elseve Color-Vive Purple hair mask is formulated to neutralize yellow and copper tones in colored, highlighted or lightened hair. This 150 ml treatment delivers violet pigments that act on brassy hues, helping to refresh cool blonde, silver and ash shades while improving color uniformity and shine. Designed for use after shampooing, the mask works as a conditioning treatment to maintain cooler tones between salon visits and to reduce visible yellowing of treated hair.

Advantages

The concentrated violet pigments selectively neutralize warm yellow and copper reflections without altering the base color when used as directed. The creamy texture provides conditioning and detangling benefits, making hair easier to manage after application. Formulated to be used periodically, it helps to extend the visual life of cool shades and contributes to an even-looking tone and enhanced surface shine.

Suitable for

• Lightened, bleached or highlighted blonde hair that shows yellow or brassy tones
• Silver, ash or cool-toned hair needing tone maintenance between salon visits
• Color-treated hair that requires periodic toning and conditioning
• Users seeking a mask-format product for easier application and added conditioning

Key specifications

• Product type: violet toning hair mask
• Target effect: neutralizes yellow and copper tones (anti-brass)
• Formulation: creamy mask with violet pigment
• Volume: 150 ml
• Intended hair condition: colored, highlighted or lightened hair

How to use

After shampooing, apply an even amount of the hair mask to towel-dried hair, focusing on areas with visible yellowing or brassiness. Leave on for the time indicated on the product label to achieve the desired toning effect, then rinse thoroughly. Frequency of use depends on hair porosity and degree of brassiness; use less often on porous hair to avoid over-toning. Follow with regular conditioning or styling routine as needed.

Usage recommendations

Perform a strand test before first use to determine the optimal application time and to check for any unwanted toning. For best results, use the mask as a maintenance treatment one to two times per week or as advised by a hair professional. Avoid contact with eyes; rinse immediately if product gets into the eyes.