Hair coloring cream L’Oreal Paris Exellence 3.11 Ultra Ash Dark Brown — permanent hair dye

L’Oreal Paris Exellence 3.11 Ultra Ash Dark Brown is a permanent hair colouring cream formulated to deliver long-lasting, uniform colour with natural-looking ash undertones. The ready-to-use creme dye is designed to cover grey hair effectively while depositing a dark brown shade with cool, subdued ash tones. Suitable for home or professional application, this product requires mixing with the recommended developer and following the package timing for optimal results.

Advantages

This permanent cream provides even colour and reliable grey coverage in a single-step application. The formulation spreads smoothly for consistent saturation and helps reduce brassiness through its ash tone. The ready-to-use texture simplifies application, and the permanent formula ensures durable results that resist fading under normal washing routines.

Suitable for

• Covering up to 100% grey hair
• Changing or refreshing natural dark brown hair colour
• Neutralizing warm or brassy tones with an ash shade
• At-home hair colouring for experienced users and consumers following instructions
• Use in salons for clients requesting an ash dark brown result

Key specifications

• Colour tone: Ultra Ash Dark Brown (cool, ash-toned dark brown)
• Product form: cream (ready-to-use when mixed as instructed)
• Coverage: formulated for full grey coverage
• Type: permanent hair colour
• Intended application: scalp and full-length colouring

How to use

Prepare and use the product according to the manufacturer’s instructions printed on the packaging. Mix the cream colour with the appropriate developer in the recommended ratio, applying to dry hair. For first-time colouring or full grey coverage, apply to the roots first and then work through the lengths. Observe the indicated development time and perform a strand test if unsure about the result. Rinse thoroughly and follow with post-colour care as directed.

Usage recommendations

Perform an allergy skin test 48 hours before application. Use gloves and protect clothing and surfaces. If you have previously used oxidative hair colour or have chemically treated hair, consider consulting a professional to select the appropriate developer strength and processing time for best results.