Hair dye L’Oreal Paris Excellence Creme 7.1 Ash Blonde, permanent cream hair color

L’Oreal Paris Excellence Creme 7.1 Ash Blonde is a permanent cream hair color formulated to deliver uniform, long‑lasting ash blonde tone while covering natural grey and previously colored hair. The kit is designed for home use and combines a creamy dye base with an oxidizing developer and a conditioning balm to help neutralize warm undertones and improve hair feel after coloring. The formulation aims to provide consistent pigment deposit and even coverage from roots to ends for a professional-looking ash blonde result.

Advantages

The product provides full grey coverage and even color distribution with a permanent cream formula that resists fading. Its ash blonde shade is engineered to counteract unwanted warm, brassy tones while maintaining natural-looking depth. Included conditioning balm helps smooth the hair surface and restore softness post-coloring. The combination of cream colorant and developer offers controlled application, reducing drip and enabling precise coverage.

Suitable for

• Covering natural grey hair and achieving uniform ash blonde color
• Neutralizing warm or brassy tones in light brown to blonde bases
• At‑home full-head color application or root touch-ups
• Medium porosity hair seeking long-lasting permanent color

Key specifications

• Shade: Ash Blonde (7.1) — cool, muted blonde tone
• Color type: Permanent oxidative cream hair dye
• Coverage: Formulated for full grey coverage and even pigment distribution
• Format: Cream consistency for controlled application
• Included care: Conditioning balm to soften and smooth hair after coloring
• Usage: Suitable for natural and previously colored hair

How to use

Follow the instructions supplied with the product. Typically mix the cream colorant with the developer in the recommended ratio until smooth, apply to dry, unwashed hair starting at the roots or areas of most contrast, and work through to the ends. Leave on for the time indicated in the instruction leaflet, then rinse thoroughly until water runs clear and apply the included conditioning balm for the advised time before rinsing. Perform a skin sensitivity test 48 hours prior to full application and follow safety precautions regarding contact with eyes and scalp.

Usage recommendations

For best results, select this ash blonde shade if your starting base is light brown to blonde; use color‑safe shampoos and conditioners to prolong tone and perform periodic gloss or toning treatments if brassiness appears over time. If hair has been previously lightened or is highly porous, consider a professional consultation to assess suitability and timing between chemical services.