Hair color L’Oreal Paris MAJIREL permanent hair dye 7.23 50 ml

L’Oreal Paris MAJIREL permanent hair dye 7.23 50 ml is a professional-grade permanent colour formulated to deliver long-lasting, salon-quality results. The 7.23 shade creates a warm light brown with ash-gold reflexes, designed to provide even coverage, natural-looking depth and effective blending of grey hair when mixed with a suitable developer. Supplied in a 50 ml tube, the product is intended for both professional stylists and experienced at‑home users who follow developer mixing instructions.

Advantages

This permanent hair dye offers reliable colour retention and uniform pigment deposit for consistent results. The formula is developed to provide good grey coverage and to add tonal nuances—ash and gold—without excessive warmth. In a 50 ml format it is convenient for targeted applications, colour corrections and root retouches, and it is compatible with standard L’Oreal developers for predictable mixing ratios and processing times.

Suitable for

• Creating warm light brown shades with ash-gold reflexes
• Root retouches and targeted colouring
• Blending and covering grey hair
• Colour correction and tonal adjustments in salon workflows

Key specifications

• Product type: Permanent oxidative hair dye
• Shade: 7.23 (warm light brown with ash-gold reflexes)
• Format: 50 ml tube
• Intended use: Mixed with developer for permanent colouring
• Performance: Long-lasting colour and grey coverage

How to use

Mix the hair dye with an appropriate developer at the recommended ratio according to the developer strength and desired result. Apply the mixture to dry, unwashed hair, starting at the roots and working through to the ends for full-head applications, or apply only to regrowth for retouches. Observe the suggested processing time on the developer instructions, then rinse thoroughly until the water runs clear and follow with a suitable conditioner. Always perform a patch test and strand test prior to full application to assess sensitivity and final shade outcome.

Usage recommendations

Use appropriate protective gloves, follow mixing ratios and processing times, and choose developer volume based on the starting hair level and target result. For best results, consult professional colour charts or a stylist when performing significant shade changes or colour corrections.