Rimmel Supercurler 24HR, 001 Black, 12ml

Rimmel Supercurler 24HR in shade 001 Black is a curling mascara designed to lift and shape lashes with a long-lasting effect. Formulated to deliver curl and volume in a single step, this 12 ml mascara features a curved brush intended to coat lashes from root to tip for pronounced curvature and visible thickness. The product is presented in a compact package sized approximately 70 mm by 20 mm by 130 mm.

Advantages

The curved fiber brush is engineered to follow the natural eye shape, helping to separate and lift lashes while depositing pigment evenly for a consistent black finish. The formulation aims to push lashes into a pronounced curl that maintains its shape for up to 24 hours, reducing the need for a separate mechanical lash curler. Its volumising effect adds fullness to lashes while the curling action focuses on creating a sustained upward curve.

Suitable for

• Everyday wear when a long-lasting curled lash look is desired
• Occasions requiring extended wear without touch-ups
• Users seeking a combined volumising and curling effect without using an eyelash curler

Key specifications

• Net volume: 12 ml
• Colour: Black (shade 001)
• Mascara effect: Curling and volumising
• Brush type: Curved fiber brush designed to follow eye shape
• Claimed durability: Up to 24 hours curl retention
• Package dimensions (approx.): width 70 mm × depth 20 mm × height 130 mm

How to use

Apply the mascara starting at the base of the lashes and sweep the curved brush upward toward the tips in a single smooth motion to encourage lift and curl. For additional volume, apply a second coat before the first layer fully dries. Use the brush to comb through lashes gently to separate any clumps and ensure even coverage. Remove with a suitable eye makeup remover at the end of the day.

Usage recommendations

For best results, start with clean, dry lashes and work from the inner to the outer corner of the eye. Allow a moment for the formula to set to achieve optimal curl retention; avoid rubbing the eye area to extend wear.