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header-product SEAGULL Soft Focus 72mm Filter — optical softening effect, 72 mm thread
15.49 €

SEAGULL Soft Focus 72mm Filter — optical softening effect, 72 mm thread

SEAGULL Soft Focus 72mm Filter Photo 1
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SEAGULL Soft Focus 72mm Filter — optical softening effect, 72 mm thread

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SEAGULL Soft Focus 72mm Filter — optical softening effect, 72 mm thread

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Short description

SEAGULL Soft Focus 72mm filter is a threaded lens accessory designed to produce a softening optical effect for portrait and creative photography. With a 72 mm thread diameter it mounts to compatible lenses to reduce contrast and create gentle bloom around highlights. Useful for portraits, fashion, and artistic shots where subdued detail and smoother skin tones are desired.
Available for order: 10 pcs.
Warranty: 2 Years
SKU: 11878702
Manufacturer: SEAGULL
delivery
to the Customer Service Center at Kengaraga 2b, Riga
01.07.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
01.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
06.07.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 €
Parcel couriers
Latvijas Pasts pakomāts / Unisend / DPD Paku skapis / Omniva / Venipak Pickup / Venipak Locker / Latvijas Pasts nodaļa
06.07.2026 {{selectedOffer.parcelStationDeliveryString}}
From 1.99 €
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Payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay
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Product information

Description

SEAGULL Soft Focus 72mm filter is a threaded optical accessory designed to produce a controlled softening effect on images. With a 72 mm thread diameter it attaches directly to compatible camera lenses and reduces local contrast while creating a mild bloom around highlights. The effect is intended for portrait, fashion and creative photography where slightly softened detail and smoother skin tones are required without aggressive diffusion.

Advantages

The filter provides a predictable softening effect that preserves overall image composition and color balance while reducing harsh texture and small blemishes. Its screw-in design ensures secure mounting to lenses with a 72 mm filter thread. The optical surface is engineered to produce even diffusion across the frame, maintaining usable sharpness in non-diffused areas and avoiding significant color shift.

Suitable for

  • Portrait photography to soften skin texture and reduce visible blemishes
  • Fashion and editorial shoots requiring a gentle glow around highlights
  • Creative and artistic photography where reduced micro-contrast is desired
  • Studio work and on-location sessions with controlled lighting

Key specifications

  • Thread diameter: 72 mm for direct mounting on compatible lenses
  • Optical effect: soft focus diffusion that lowers local contrast and creates highlight bloom
  • Mount type: screw-in filter for front lens threads
  • Impact on sharpness: preserved overall composition sharpness with selective softening
  • Typical uses: portrait, fashion, artistic and studio photography

How to use

Screw the SEAGULL Soft Focus 72mm filter onto the front of a lens with a 72 mm filter thread until it is securely seated without over-tightening. Frame and focus as usual; some autofocus systems and metering operate normally with mild diffusion in place. Adjust exposure if necessary, as highlight bloom can affect perceived contrast. For stronger or weaker softening, combine with distance, aperture and lighting adjustments rather than forcing extreme effects from the filter alone.

Usage recommendations

Use the filter at moderate apertures to retain subject separation while applying a gentle glow. Test with different light angles and intensities to control the amount of bloom; under bright highlights the effect becomes more noticeable. Clean the filter surface with a microfiber cloth and lens-safe cleaner to prevent artifacts in the image.

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Customer reviews

Customer questions

FAQ

How much does the SEAGULL Soft Focus 72mm Filter cost, and is it available for purchase?

The price is 15.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 10 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 01.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All SEAGULL products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized SEAGULL service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
warranty
14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
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Fast Delivery Get your orders as quickly as possible — right to your door, parcel lockers, or pickup points across Latvia and the EU.
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Secure Payment Pay the way you prefer: cash, VISA, MasterCard, Apple Pay, Google Pay, bank transfer, or 0% installment plan.
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Quality Since 2008 AiO.lv has been on the market for over 18 years and has earned trust — with more than 6000 genuine positive reviews on Google.