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header-product Lens Softening Filter SEAGULL Soft Focus 37mm (SB3441)
12.99 €

Lens Softening Filter SEAGULL Soft Focus 37mm (SB3441)

SEAGULL Soft Focus 37mm filter Photo 1
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Lens Softening Filter SEAGULL Soft Focus 37mm (SB3441)

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Lens Softening Filter SEAGULL Soft Focus 37mm (SB3441)

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Short description

SEAGULL Soft Focus 37mm is a screw-in lens filter designed to produce softening, glow and subtle diffusion effects for photography. With a 37mm thread size, it mounts on compatible lenses to reduce contrast, smooth highlights and create gentle bloom for portraits, landscape mood shots and creative effects without digital post-processing.
Available for order: 10 pcs.
Warranty: 2 Years
SKU: 11878885
Manufacturer: SEAGULL
delivery
to the Customer Service Center at Kengaraga 2b, Riga
01.07.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
01.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
06.07.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 €
Parcel couriers
Latvijas Pasts pakomāts / Unisend / DPD Paku skapis / Omniva / Venipak Pickup / Venipak Locker / Latvijas Pasts nodaļa
06.07.2026 {{selectedOffer.parcelStationDeliveryString}}
From 1.99 €
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Payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay
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Product information

Description

The SEAGULL Soft Focus 37mm filter is a screw-in optical accessory designed to create softening, gentle glow and subtle diffusion effects directly in-camera. Fitting any lens with a 37mm front thread, this glass filter reduces contrast in highlights, smooths skin tones and produces a mild bloom that is useful for portrait, landscape and creative photography where a softened look is desired without relying on digital post-processing.

Advantages

The softening surface of the filter generates a controlled diffusion that preserves overall image detail while reducing harsh edges and specular highlights. Attachment is straightforward thanks to the standard 37mm screw thread, enabling quick use in the field. Because the effect is optical, color rendering remains natural and exposure adjustments are minimal compared with heavy digital filters applied in post-processing.

Suitable for

  • Portrait photography to smooth skin highlights and soften facial details
  • Landscape and cityscape images to introduce atmosphere and gentle haze
  • Close-up and creative photography when a dreamy or vintage look is desired

Key specifications

  • Mount type: screw-in, 37mm thread
  • Effect: soft focus / diffusion with mild glow
  • Construction: optical glass element with diffusion surface (single-element filter)
  • Compatibility: lenses with 37mm front filter thread
  • Impact on exposure: negligible under normal shooting, may require slight adjustment for strong backlight

How to use

Screw the filter onto the front of a lens with a matching 37mm thread until it seats securely; avoid overtightening. Compose and focus as usual — the filter leaves autofocus and metering operational. For portraits, work at moderate apertures and position the subject to use the filter’s glow on highlights. For landscapes, experiment with backlit scenes or light mist to accentuate atmosphere. If stronger softening is required, combine the filter with slightly wider apertures or gently overexpose highlights by small increments.

Usage recommendations

Keep the filter clean and store it in a protective case when not in use. Clean with a soft microfiber cloth and lens cleaning solution to avoid scratching the diffusion surface. When precise detail is required, remove the filter and shoot without it or bracket exposures to compare looks.

Description

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Customer reviews

Customer questions

FAQ

How much does the SEAGULL Soft Focus 37mm filter cost, and is it available for purchase?

The price is 12.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 10 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 01.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All SEAGULL products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized SEAGULL service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
warranty
14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
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Fast Delivery Get your orders as quickly as possible — right to your door, parcel lockers, or pickup points across Latvia and the EU.
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Secure Payment Pay the way you prefer: cash, VISA, MasterCard, Apple Pay, Google Pay, bank transfer, or 0% installment plan.
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Quality Since 2008 AiO.lv has been on the market for over 18 years and has earned trust — with more than 6000 genuine positive reviews on Google.