Wella Koleston Perfect Me+ Hair Color #77/44 Medium Blonde Intensive Red Intensive 60 ml

Wella Koleston Perfect Me+ Hair Color in shade #77/44 Medium Blonde Intensive Red Intensive is a professional permanent hair coloring product presented in a 60 ml tube. It incorporates advanced Pure Balance Technology, which is designed to reduce the formation of free radicals during the coloring process, helping to minimize hair damage color after color. This professional formulation delivers vibrant, long-lasting red hair color results while ensuring full grey coverage and an even, reliable color development from the roots to the tips.

Advantages

The incorporation of Pure Balance Technology significantly lowers the risk of developing a new allergy to hair dye while protecting the hair structure from excessive damage during processing. The color formula ensures high-intensity results with exceptional vibrancy and depth, making it an ideal choice for achieving striking red shades. Furthermore, it provides dependable grey coverage and uniform color distribution across various hair types and lengths, ensuring a polished finish every time.

Suitable for

• Professional salon use by certified hair colorists
• Home hair styling applications for experienced users
• Achieving permanent medium blonde intensive red hair color
• Full grey hair coverage with vibrant fashion shades

When it may not be suitable

This product may not be suitable for individuals who have previously experienced allergic reactions to hair colorants or those with sensitive, irritated, or damaged scalps. It is also not recommended for users looking for temporary or semi-permanent color solutions that wash out after a few shampoos, as this is a permanent hair dye.

Key specifications

• Product type: Permanent hair color
• Shade number: #77/44
• Shade name: Medium Blonde Intensive Red Intensive
• Volume: 60 ml
• Formulation technology: Pure Balance Technology

How to use

To use this permanent hair color, mix the 60 ml tube with the appropriate developer in the recommended ratio as specified by the manufacturer. Apply the mixture evenly to dry, unwashed hair, starting at the root area and working through to the lengths and ends for even coverage. Allow the product to develop for the recommended processing time, then rinse thoroughly until the water runs clear and follow up with a suitable post-color care shampoo and conditioner.

What to consider before purchase

• A preliminary allergy alert test must be performed 48 hours before each application
• Appropriate developer is required and must be purchased separately
• Hair strand testing is recommended to preview the final color result

For optimal hair health and color retention, always use professional color-safe hair care products and follow the recommended mixing ratios and processing times.