Hair color Wella Koleston Perfect ME+ 7/73 60 ml permanent cream dye

Wella Koleston Perfect ME+ 7/73 60 ml is a permanent cream hair dye designed for professional-level colour results. Formulated within the Koleston Perfect ME+ range, this shade gives a balanced medium blonde with warm-reflective tones. It is intended for use on natural hair, for root retouching or full-head colouring when mixed with the appropriate developer to deliver even pigment and permanent coverage.

Advantages

This permanent cream dye offers consistent, long-lasting colour with even coverage across the hair fibre. The formulation is developed to provide clear warm reflections and depth in shade 7/73 while working with standard oxidising developers to fix the pigment. The cream texture allows controlled application and good adhesion to the hair, helping to reduce dripping and waste during professional or at-home use.

Suitable for

• Root touch-ups on natural hair
• Full-head colour to achieve a medium blonde with warm tones
• Professional salon applications and controlled at-home use

Key specifications

• Product type: permanent cream hair dye
• Shade: 7/73 (medium blonde with warm-reflective tones)
• Volume: 60 ml
• Application areas: roots, full-head
• Compatibility: to be mixed with an appropriate oxidising developer

How to use

Prepare the dye by following the mixing ratio recommended by the developer product you are using. Apply the mixed cream to dry, unwashed hair for most even results, starting where greatest lift or coverage is required. For root retouching, apply to regrowth first and process according to the developer instructions; for full-head application, ensure even distribution from roots to ends. Rinse thoroughly and follow with a suitable conditioning treatment after processing and colour removal to restore moisture and finish.

Usage recommendations

Perform a patch test 48 hours before use to check for sensitivity. Use gloves and follow safety instructions on the developer packaging. For the best colour match and predictable results, consult colour charts or a professional stylist when selecting shade 7/73 and the correct developer strength.