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header-product Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml
12.49 €

Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml

Wella Koleston Perfect ME+ 7/07 Hair Color Photo 1

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Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml

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Short description

Wella Koleston Perfect ME+ shade 7/07 is a professional permanent hair color designed to deliver rich, vibrant color results while reducing hair damage color after color. Featuring Pure Balance Technology and ME+ technology, this 60ml hair dye helps minimize the risk of developing a new allergy to hair color. Ideal for salons and home use, it provides complete grey coverage, intense shine, and even color from root to tip.
Available for order: 2 pcs.
Warranty: 2 Years
SKU: 12646814
Manufacturer: Wella
free shipment

Cheapest delivery:

Unisend LV

Pick-up points

Unisend LV

Cost

1.99 €

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Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
08.10.2026 {{selectedOffer.officeDeliveryString}}
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13.10.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 €
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Unisend LV / Venipak Pickup LV / Venipak Locker LV / DPD Paku skapis / Omniva LV / Latvijas Pasts pakomāts / Latvijas Pasts nodaļa
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From 1.99 €
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Product information

Description

Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml is a professional permanent hair dye designed to provide rich, vibrant color results while reducing hair damage with every application. Utilizing advanced Pure Balance Technology and ME+ technology, this 60ml hair color formula helps to minimize the risk of developing a new allergy to hair dye. It ensures complete grey coverage, intense shine, and even distribution from the roots to the tips, making it suitable for both professional salon treatments and home hair coloring.

Advantages

The formulation incorporates innovative ME+ technology which significantly lowers the likelihood of allergic reactions during the coloring process. Pure Balance Technology helps to maintain the integrity of the hair fiber by reducing the formation of free radicals during color development. Users benefit from reliable and consistent color results that deliver deep, natural brown tones with medium blonde undertones, exceptional grey coverage, and long-lasting vibrancy accompanied by brilliant shine.

Suitable for

  • Permanent hair coloring and root touch-ups
  • Complete grey and white hair coverage
  • Achieving a 7/07 medium blonde natural brown shade
  • Professional salon use and experienced home application

When it may not be suitable

This product may not be suitable for individuals who have previously experienced severe reactions to hair colorants or those with sensitive, irritated, or damaged scalps. It is also not recommended for anyone under the age of 16 or for use on non-human hair.

Key specifications

  • Product type: Permanent hair color
  • Shade number: 7/07
  • Shade name: Medium Blonde Natural Brown
  • Volume: 60ml
  • Key technologies: Pure Balance Technology, ME+ technology

How to use

Before application, perform an allergy alert test 48 hours prior to coloring, even if you have used hair colorants before. Mix the permanent hair color with the appropriate Wella developer in the recommended ratio. Apply the mixture evenly to dry, unwashed hair starting from the roots to the ends. Process according to the specified development time, then rinse thoroughly until the water runs clear and follow up with a suitable post-color care product.

What to consider before purchase

  • Requires a separate developer cream for mixing, which is not included in the 60ml package
  • An allergy alert test must be performed 48 hours before every use
  • Color results depend on the initial natural hair color and condition
For optimal results and color longevity, use specialized hair care products designed for color-treated hair and always adhere to the recommended development times and mixing ratios.

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Product comparison

The hair color Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml is compared with alternative shades from the same professional series: Wella Koleston Me+ N 7/73 Medium Blonde Brown 60 ml, Wella Koleston Perfect Me+ Special Blonds 12/81 Blonde 60 ml, Wella Koleston Perfect ME+ Deep Browns 5/7 Permanent Hair Color 60ml, Wella Koleston Me+ Permanent Hair Color N 2/8, and Hair colour Wella Koleston Perfect ME+ 8/04 permanent dye, 60 ml. All products share the same brand, 60ml volume, professional permanent formula featuring ME+ technology to reduce allergy risks, and suitability for both salon and home use with reliable grey coverage. The core practical differences lie in the specific color nuances, tone depths, and undertones.

⚙️ The specifications comparison table below contrasts tube volume, base formula technology, product type, as well as the specific color direction and characteristics of each option.

ParameterWella Koleston 7/07Wella Koleston 7/73Wella Koleston 12/81Wella Koleston 5/7Wella Koleston 2/8Wella Koleston 8/04Practical significance
Volume60 ml60 ml60 ml60 ml60 ml60 mlStandard tube volume ensures consistent product proportions when mixed with developers.
Product typeProfessional permanent hair colorProfessional permanent hair colorProfessional permanent hair color (special blond)Professional permanent hair color (deep brown)Professional permanent hair colorProfessional permanent hair colorAll options guarantee professional-grade coloring results, longevity, and grey coverage.
TechnologyME+ / Pure BalanceME+ME+ME+ME+ME+ / reduced damageShared formula technology helps minimize the risk of developing a new hair dye allergy across all variants.
Color shadeMedium blonde natural brown (7/07)Medium blonde brown-golden (7/73)Blonde (12/81)Deep brown (5/7)Dark tone (2/8)Light blonde with warm undertones (8/04)Shade selection dictates the final lightness level and visual nuance of the colored hair.

◎ The suitability table below evaluates how each product aligns with different styling needs, color preferences, and use cases.

Use caseRecommended productWhy
Achieving a balanced, natural brown shade on a medium blonde baseWella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60mlThis shade is specifically designed to deliver a natural brown reflection on medium blonde hair with complete grey coverage.
Adding warm golden nuances to medium blonde hairPermanent Hair Color Wella Koleston Me+ N 7/73 Medium Blonde Brown 60 mlSuitable for users preferring a warmer brownish-golden reflection at the same depth level.
Lifting hair and creating vibrant, bright blonde resultsWella Koleston Perfect Me+ Special Blonds Permanent Hair Color 12/81 Blonde 60 mlOptimal for achieving clean light shades with special blonde lifting effects and natural depth.
Creating rich and deep dark brown tonesWella Koleston Perfect ME+ Deep Browns 5/7 Permanent Hair Color 60mlIdeal for those requiring a darker, deeper, and more pronounced brown color palette.
Coloring into very dark or near-black tonesWella Koleston Me+ Permanent Hair Color N 2/8Selected when an extremely dark, rich color with brilliant shine is required.
Obtaining a light blonde with warm undertonesHair colour Wella Koleston Perfect ME+ 8/04 permanent dye, 60 mlSuitable for creating a natural light blonde look with warm accents and reduced oxidative damage.
The hair color Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml differs from the alternatives by offering a specific balanced natural brown shade on a medium blonde base. This product is most suitable for users seeking a natural result with complete grey coverage and reduced allergy risks, whereas the alternative options from the same line should be chosen strictly according to the desired lightness level and color nuance.
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Customer reviews

Customer questions

FAQ

How much does the Wella Koleston Perfect ME+ 7/07 Hair Color cost, and is it available for purchase?

The price is 12.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 08.10.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
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14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
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