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header-product Wella Illumina Color Permanent Hair Color 10/69 Blonde 60 ml
18.49 €

Wella Illumina Color Permanent Hair Color 10/69 Blonde 60 ml

New Arrival
Wella Illumina Color 10/69 Blonde Hair Color 60 ml Photo 1
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Wella Illumina Color 10/69 Blonde Hair Color 60 ml Photo 1
Wella Illumina Color 10/69 Blonde Hair Color 60 ml Photo 2
Wella Illumina Color 10/69 Blonde Hair Color 60 ml Photo 3
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Short description

Wella Illumina Color 10/69 is a professional permanent hair color in the Blonde shade. This 60 ml formula provides exceptional light reflection and superior hair protection, ensuring natural-looking results with a luminous finish. Designed for women, it offers reliable gray coverage and vibrant, long-lasting color. Suitable for all hair types, this cream-based colorant is ideal for achieving professional salon-quality results at home.
Available for order: 4 pcs.
Warranty: 2 Years
SKU: 12526383
Manufacturer: Wella
free shipment

Cheapest delivery:

Venipak Locker LV

Pick-up points

Venipak Locker LV

Cost

1.89 €

Deliver

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Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
17.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
22.07.2026 {{selectedOffer.courierDeliveryString}}
From 4.99 €
Parcel couriers
Venipak Locker LV / Latvijas Pasts pakomāts / Unisend LV / DPD Paku skapis / Omniva LV / Venipak Pickup LV / Latvijas Pasts nodaļa
22.07.2026 {{selectedOffer.parcelStationDeliveryString}}
From 1.89 €
payment
Payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay
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Product information

Description

Wella Illumina Color 10/69 is a professional-grade permanent hair color designed to provide exceptional light reflection and a luminous finish. This 60 ml cream-based formula is engineered to deliver superior hair protection while ensuring vibrant, long-lasting color results. By utilizing advanced technology, it enhances the natural highs and lows of the hair, resulting in a multi-dimensional blonde shade that looks healthy and radiant.

Advantages

The primary benefit of this hair color is its ability to offer superior hair protection during the coloring process, maintaining the integrity of the hair structure. It provides excellent light reflection, which creates a natural, luminous appearance that stands out from traditional flat colors. Furthermore, the formula is designed for reliable gray coverage, ensuring a consistent and even tone from root to tip. Its cream-based consistency allows for easy application and precise control, making it a preferred choice for achieving salon-quality results.

Suitable for

  • Achieving a professional blonde hair color at home
  • Providing reliable gray hair coverage
  • Enhancing natural hair shine and light reflection
  • Users seeking a long-lasting permanent color solution

When it may not be suitable

This product may not be suitable for individuals with severe allergies to hair colorants, and a patch test is always recommended before full application. It is also not intended for use on hair that has been previously treated with metallic dyes or henna.

Key specifications

  • Color shade: 10/69 Blonde
  • Volume: 60 ml
  • Formula type: Permanent cream color
  • Target audience: Women
  • Suitable for all hair types

How to use

To use Wella Illumina Color, mix the cream with the appropriate developer according to the manufacturer's mixing ratio guidelines. Apply the mixture evenly to dry, unwashed hair, starting from the roots and working towards the ends. Ensure thorough saturation for even coverage. Leave the color on for the recommended processing time, then rinse thoroughly with warm water until the water runs clear. Follow up with a suitable conditioner to seal the cuticle and maintain color vibrancy.

What to consider before purchase

  • Ensure you have the correct developer strength for your desired level of lift
  • Perform a skin sensitivity test 48 hours prior to application
  • Consider the current condition and porosity of your hair
  • Use professional-grade tools for application to ensure even distribution

Usage recommendations

For optimal results, always use the recommended Wella developer and follow the specific timing instructions provided in the packaging. Avoid washing your hair immediately before coloring to allow natural oils to protect the scalp.
All features
Package type:
Box
Volume:
60 ml
Suitable for:
Women
Ingredients:
Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Ammonium Sulfate, Sodium Hydroxide, Sodium Sulfite, Sodium Sulfate, Ascorbic Acid, Parfum, Xanthan Gum, Toluene-2,5-Diamine Sulfate, Disodium EDTA, Resorcinol, m-Aminophenol, N,N-Bis (2-Hydroxyethyl-p-Phenylenediamine Sulfate, Geraniol, Linalool, Hydroxyethyl-3,4-Methylenedioxyaniline HCCI, BHT, 2-Methyl-5-Hydroxyethylaminophenol, p-Aminophenol
Colour group:
Blonde
Suitable for hair types:
All hair
Colour code:
10/69
Dispenser type:
Tube
Permanent:
Yes
Long-lasting:
Yes
Quantity per pack:
1 pc(s)
Hair care effect:
Color-retaining, Protection, Shine

Description

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Customer reviews

Customer questions

FAQ

How much does the Wella Illumina Color 10/69 Blonde Hair Color 60 ml cost, and is it available for purchase?

The price is 18.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 4 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 17.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.
warranty
14-Day Return Policy We are confident in our quality, but if the purchase doesn’t fit — you have 14 days to return the product with peace of mind.
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Fast Delivery Get your orders as quickly as possible — right to your door, parcel lockers, or pickup points across Latvia and the EU.
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Secure Payment Pay the way you prefer: cash, VISA, MasterCard, Apple Pay, Google Pay, bank transfer, or 0% installment plan.
warranty
Quality Since 2008 AiO.lv has been on the market for over 18 years and has earned trust — with more than 6000 genuine positive reviews on Google.