Permanent Hair Colour Wella Koleston Perfect Me+ Vibrant Reds 66/55 60 ml — Auburn shade

Wella Koleston Perfect Me+ Vibrant Reds 66/55 is a 60 ml permanent hair colour in the auburn shade group, formulated for unisex use. The colour contains ME+ technology intended to deliver balanced, high-intensity red tones with natural depth and shine. Supplied as a single boxed pack, this permanent dye is designed for professional or at-home application when used with a suitable developer and following safety instructions. ME+ technology aims to reduce the risk of developing a new allergy to hair colourants, however an allergy risk remains and a patch test is recommended before each application.

Advantages

The formula provides long-lasting, high-intensity red shades with even pigment distribution and visible shine. It offers up to full grey coverage depending on the starting hair condition and follows a simple 1:1 mixing ratio for straightforward preparation. ME+ technology is incorporated to help lower the probability of causing a new allergic reaction compared with traditional permanent colour molecules, while the formulation is developed to support colour intensity and depth.

Suitable for

• Creating rich auburn and vibrant red hair shades
• Covering grey hair with a permanent red tone
• Professional salon colour services and controlled at‑home colouring
• Touch-ups and full-head colour applications

Key specifications

• Volume: 60 ml
• Shade group: Vibrant Reds — Auburn (66/55)
• Product type: Permanent hair colour
• Mixing ratio: 1:1 with developer
• Coverage: Up to 100% grey coverage (dependent on hair condition)
• Lift capability: Up to 3 or up to 5 levels depending on chosen shade and developer strength
• Intended use: Unisex

How to use

Follow the manufacturer’s instructions provided in the pack. Conduct an allergy patch test 48 hours before each application. Mix the 60 ml colour cream with the recommended amount of developer at a 1:1 ratio in a non-metallic bowl. Apply to dry, unwashed hair or as advised for the chosen developer and desired result. Process for the time stated in the instructions, then rinse thoroughly and condition. For first-time use on previously coloured or damaged hair, consider professional consultation to determine developer strength and processing time.

Usage recommendations

Always perform an allergy alert test 48 hours prior to colouring. Use the appropriate developer strength to achieve the intended lift and colour result, and follow post-colour hair care to maintain vibrancy and shine. If you have a history of sensitivity to hair colourants, consult a professional before use.