Wella Koleston Perfect ME+ Deep Browns 5/71 60ml Hair Dye Light Brown Brown Ash

Wella Koleston Perfect ME+ Deep Browns 5/71 60ml hair dye is a professional permanent hair color designed to deliver pure, balanced color results with natural depth and shine. Formulated with innovative ME+ technology, this light brown brown ash shade helps reduce the risk of developing a new allergy to hair color while minimizing hair damage colour after colour by helping to neutralize free radicals during the color formation process.

Advantages

This permanent hair dye offers reliable and professional performance, featuring a simple 1:1 mixing ratio that makes preparation straightforward. It ensures up to 100% grey coverage and provides dependable lift capabilities depending on the chosen application. The advanced formulation protects hair integrity and maintains vibrant, even color distribution from root to tip.

Suitable for

• Achieving a light brown brown ash hair color
• Covering grey hair completely
• Professional salon hair coloring applications
• Home hair dyeing for experienced users following professional guidelines

When it may not be suitable

This product may not be suitable for individuals who have known severe sensitivities to oxidative hair dyes, as allergic reactions can still occur despite the reduced allergy risk technology. It is also not intended for use on hair that has been heavily damaged by prior chemical treatments without proper preliminary conditioning and professional assessment.

Key specifications

• Color group: Brown
• Color code: 5/71
• Color name: Light Brown / Brown Ash
• Volume: 60 ml
• Mixing ratio: 1:1
• Coverage: Up to 100% grey coverage
• Package type: Box, 1 piece per pack

How to use

To use Wella Koleston Perfect ME+ Deep Browns 5/71 60ml, mix the hair dye with the appropriate Wella Welloxon Perfect developer in a 1:1 ratio. Apply the mixture evenly to dry, unwashed hair starting from the roots to the ends. Process according to the recommended development time specified in the professional instructions, then rinse thoroughly until the water runs clear and follow up with a suitable post-color care shampoo and conditioner.

What to consider before purchase

• An allergy alert test must be performed 48 hours before every color application
• A compatible developer is required for mixing and is sold separately
• The final color result depends on the initial natural hair color and condition

Always perform a patch allergy test 48 hours prior to application, carefully follow the recommended mixing and timing instructions, and consult a professional stylist if you are uncertain about shade selection or application techniques.