REF brand products

REF is a brand specializing in professional hair care products formulated for use in salons and by trained stylists. The brand focuses on creating formulations that address hair health, color maintenance, and styling needs, using ingredient blends common in professional cosmetology. REF products are positioned as tools for haircare professionals, offering targeted treatments, shampoos, conditioners and styling aids designed for repeated salon use and at-home follow-up care.

Why choose REF products

REF products are selected for their formulation focus and professional orientation. The range typically emphasizes specific hair concerns such as color protection, moisture balance, and structural repair. Ingredients and product formats are chosen with salon workflows in mind, offering concentration levels and usage instructions suited to professional application as well as consumer follow-up.

• Formulations aimed at common salon needs: color care, hydration, and repair
• Product formats designed for professional and at-home use
• Clear usage guidance consistent with salon practice

What REF products are used for

REF products are used to cleanse, condition, treat and style hair across a range of hair types and conditions. They are intended to maintain salon results, protect color-treated hair, improve manageability, and address damage from chemical or mechanical processing. Specific items in the line serve maintenance routines, corrective treatments and finishing processes.

• Maintaining color vibrancy and longevity
• Restoring moisture and improving hair texture
• Repairing damaged or chemically treated hair
• Providing styling control and finishing effects

Product range of REF

The REF lineup commonly includes shampoos, conditioners, masks, serums, leave-in treatments, styling creams, and finishing sprays. Products are formulated for different hair concerns such as color-treated, dry, damaged, fine or frizzy hair. Packaging sizes and concentration levels reflect both salon use and consumer at-home maintenance needs.

• Shampoos and conditioners for specific hair needs
• Treatments and masks for repair and intensive care
• Leave-in products, serums and oils for protection and shine
• Styling products for hold, texture and finish

How REF products differ from other brands

REF distinguishes itself by focusing on professional salon application and maintenance of salon results. Differences may include formulation concentration, targeted active ingredients, and instruction tailored to stylists. The brand emphasizes product lines that integrate with professional services, offering specialized treatments and stepwise regimens rather than generic mass-market positioning.

• Professional orientation in formulation and usage
• Targeted product lines for specific salon treatments
• Instruction and concentration suited to stylist application

Which REF products are the most popular in 2026?

Most popular item models of 2026:

• Parownica do ubrań REF Stockholm Steamery Cirrus No.2 Steamer, matte pink for 159.49€

Why should you buy REF products from us?

At the AiO.lv online store, you can buy REF products with an official quality guarantee and at great prices. We offer a wide selection of REF items in various categories: Shower Gels, Shampoos & Deodorants, Face & Body Care, Clothes Steamers and many more. Shop for REF products online at AiO.lv — quality goods, fair prices, and convenient ordering.

FAQ

Where to purchase REF products?

You can buy REF products at the online store AiO.lv. Enjoy a wide selection of original items at great prices, a 2-year official warranty, and fast delivery across Latvia and EU countries. Simply choose the product you need and place your order online in just a few clicks.

How long is the warranty for REF products?

All REF products come with an official 2-year warranty. If you need assistance with your REF product, you can always contact the AiO.lv customer support team or a certified REF service center.

Can I buy REF products for a company (with VAT)?

Yes. AiO.lv works with business customers in Latvia and across Europe. All prices already include VAT. For certain product categories, as well as for purchases made by EU-based companies with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically prepare all required documents. To place a business order online, simply select your company profile and choose any non-cash payment method during checkout.

Can REF items be purchased with a leas?

Yes, REF items can be leased if their value is over 70 EUR. More information on leasing can be found here.