Shampoo REF Cool Silver 750 ml — silver toning shampoo, non-professional

REF Cool Silver Shampoo 750 ml is a non-professional silver toning shampoo formulated to neutralize yellow and brassy tones in lightened, grey or blonde hair. The sulphate-free formula uses violet pigments and botanical extracts to gently tone and refresh cool shades while cleansing hair and helping to maintain colour between salon visits. The 750 ml format provides a single, easy-to-use bottle intended for regular at-home maintenance and colour care.

Advantages

The shampoo combines a Colour Preserve System with strengthening quinoa protein and organic blueberry oil to protect and reinforce hair structure while reducing unwanted warm tones. Violet pigments neutralize brassiness and add a subtle silver nuance to grey hair, while the sulphate-free base ensures milder cleansing that helps guard against colour fading. Botanical extracts contribute to a formulation focused on colour maintenance and hair strength without aggressive surfactants.

Suitable for

• Lightened, bleached or highlighted blonde hair that needs brassiness control
• Grey or silver hair requiring a cool, neutral finish and subtle silver tone
• Natural blonde hair exposed to sun or minerals that cause yellowing
• At-home maintenance between professional toning or colouring appointments

Key specifications

• Volume: 750 ml single bottle ideal for regular home use
• Formulation: sulphate-free cleansing base
• Active toning agent: violet pigments to neutralize yellow/brassy tones
• Colour protection: Colour Preserve System to reduce fading
• Strengthening ingredients: quinoa protein to support hair structure
• Conditioning oil: organic blueberry oil for nourishment and softness
• Intended use: non-professional / retail consumer product

How to use

Apply REF Cool Silver Shampoo to wet hair, lather gently and leave in for one to three minutes depending on the level of brassiness and desired toning intensity. Rinse thoroughly and repeat if deeper toning is required. For best results follow with a conditioner or mask suitable for colour-treated hair. Use once or twice weekly or as needed in place of your regular shampoo to maintain cooler tones.

Usage recommendations

Adjust contact time according to hair porosity and starting tone: shorter application for fine or porous hair, longer for thicker or very brassy hair. Avoid prolonged use on dark natural hair to prevent unintended cool deposits. For optimal colour maintenance alternate with a mild, colour-safe shampoo and complement with regular conditioning treatments.