Coursebook Express Publishing Career Paths Sales and Marketing SB with DigiBook (Student's Book)

Career Paths: Sales and Marketing Student's Book by Express Publishing with DigiBook provides a structured course for learners who need English for sales, negotiations and marketing. The Student's Book combines thematic units, realistic dialogues and targeted skills practice to build professional vocabulary and communicative competence. Integrated DigiBook access allows digital reading and interactive exercises that support classroom lessons and independent study.

Advantages

The coursebook presents industry-relevant scenarios and authentic language used in sales and marketing contexts, focusing on vocabulary, functional expressions and task-based activities. Clear unit progression and a balance of receptive and productive exercises help learners develop speaking, listening, reading and writing skills for professional use. The DigiBook component adds flexibility with on-screen navigation and supplementary practice that complements the printed material.

Suitable for

• Vocational training programs in sales and marketing
• Adult learners and professionals improving business English
• Classroom courses and blended learning with digital support
• Self-study for targeted vocabulary and role-play practice

Key specifications

• Course focus: English for sales, negotiations and marketing
• Content format: Student's Book with accompanying DigiBook digital component
• Skills: vocabulary development, speaking, listening, reading and writing practice
• Teaching approach: task-based activities, real-world dialogues and role plays
• Learner level: designed for vocational and professional English contexts

How to use

Follow units sequentially to build vocabulary and functions progressively; begin each unit with the reading or listening input, then practise target language through controlled exercises and move on to communicative tasks and role plays. Use the DigiBook for additional interactive exercises, audio playback and revision activities. Teachers can adapt tasks to classroom timing and learners’ proficiency, while self-learners can use the digital component to check understanding and repeat practice sections.

Usage recommendations

For effective learning, combine classroom sessions with DigiBook activities: use audio for pronunciation practice, perform paired role plays for negotiation skills, and assign written tasks to consolidate vocabulary. Regular review of unit vocabulary and practical tasks will support retention and real-world application.