Book Format-AB Hotelarstwo cz. VI Marketing usług hotelarskich — author/title: Hotelarstwo cz. VI

Format-AB presents Hotelarstwo cz. VI — a professional textbook dedicated to Marketing usług hotelarskich. This volume explains marketing principles and strategies as they apply to hotel services, combining theoretical foundations with sector-specific terminology and practical examples. The content is designed to support classroom study and practical application in hospitality management, covering topics that help readers understand customer segmentation, service positioning, pricing approaches, distribution channels and promotional activities in the hotel industry.

Advantages

This book offers a focused treatment of marketing for hotel services with clear explanations of concepts and industry-relevant examples. It organizes theory and practice in a way that facilitates application in coursework, staff training and operational planning. The text uses terminology relevant to hotel management and marketing, making it a useful reference for both students and practitioners seeking to align service offerings with market needs.

Suitable for

• Students of hospitality management and tourism studies
• Hotel managers and department heads responsible for sales and marketing
• Front-line staff involved in guest services and promotions
• Trainers and lecturers assembling course materials on hotel marketing
• Consultants and practitioners developing marketing plans for hotels

Key specifications

• Topic focus: marketing of hotel services, including positioning, pricing and promotion
• Content type: professional textbook combining theory, practical examples and industry terminology
• Audience: students and hospitality professionals
• Use cases: coursework support, staff training, marketing plan development

How to use

Use the book as a structured course text for lectures and seminars or as a reference for developing marketing activities in a hotel. Read chapters that correspond to practical needs — for example, pricing strategy before planning rates, or distribution channels when assessing online and offline booking options. Integrate case examples into group exercises and adapt suggested approaches to the specific size and market segment of the hotel.

Usage recommendations

For study and implementation, combine the book’s theoretical sections with current market data and internal performance metrics. Review examples in light of the property’s target guests and update promotional techniques to reflect digital channels and seasonal demand patterns.