Based on this product's specifications, here are some alternatives and similar models
Extralink Pilot Cable Pulling Rod, 10mm diameter, 150m length, Fibreglass FRP
Summary description:
The Extralink Pilot cable pulling rod is a professional tool designed for efficient cable installation in conduits and pipes. Featuring a 10mm diameter and 150m length, this rod is constructed from durable fibreglass (FRP) for high flexibility and tensile strength. Its yellow colour ensures high visibility during operation. Ideal for telecommunications and electrical infrastructure projects, it provides reliable performance for long-distance cable routing.