Based on this product's specifications, here are some alternatives and similar models
Masonry drill bit Irwin 12 mm × 300/400 mm for concrete and brick, SDS-plus compatible shank
Summary description:
Masonry drill bit by Irwin with 12 mm diameter and usable lengths 300 mm / 400 mm, designed for drilling in concrete, brick and masonry. Features a carbide tip for improved wear resistance and an SDS-plus compatible shank for secure fit in rotary hammer drills. Suitable for anchor, dowel and through-hole drilling in construction and renovation tasks.